Being able to delve deeply into the behaviour of your customers can bring big rewards. The more you understand who your customers are, what drives their choices and what they expect from you, the better.
Copywriting is a way of convincing potential customers to take a specific action, by capturing their attention and persuading them to respond in a certain way. Here are three areas where good copywriting is a non-negotiable for your business.
Debate is raging about whether small businesses should be subject to the Fair Work Act’s unfair dismissal provisions, but the more important question is how many business owners really understand how to go about fairly dismissing an employee? This guide will help.
The best negotiators are those who come to the meeting with a negotiation planned out – but with room to be flexible and a mindset of fairness to both parties. If you haven’t mastered this important skill, these 10 tips will help.
At the core of a happy and engaged workforce is a great leader. Anyone can be a manager, but can they be an inspirational, affiliative and collaborative leader? MYOB CEO Tim Reed offers these thoughts.
If you’ve never used Skype, you’re in for a treat. It’s a very valuable and low-cost tool in the business world, but one that many SMBs haven’t added to their suite. Here are 5 reasons you should consider Skype, now.
Technology is well and truly taking over our ability to switch off. Winning back your work/life balance could be as simple as applying some rules around your use of technology though, and you can begin by putting a limit on how many times you check your email each day.
Going green has never been a more popular business pursuit, and it many Aussie small businesses are leading the way by reducing their carbon footprint. If your business isn’t as environmentally conscious as it could be, consider these 5 tips.
Psychology of Creativity researchers have found that constraints can actually make us more innovative. These constraints and limitations can be used to challenge us and fire our imagination – giving us the food we need to fuel our innovation.
The rise of Apple devices in the consumer world is now being mirrored in business, with employees increasingly likely to bring in their own devices to access corporate information. So how should organisations address the growing trends of self-selected access devices and the increasing preponderance of Apple in work?
