Creating a brand capable of building outstanding connections with your customers is vital, but too many businesses fail at this by making their brand all about them. Here’s some tips from Michael Neaylon for keeping your brand balanced.
Understanding customer and brand touchpoints is vital to small business success, but Rick Marton believes too many organisations overlook the importance of touchpoint analysis.
“Many businesses only think of the obvious touchpoints during the customer experience but many other moments enter the mind of the customer, influence their feelings and have an impact on their likelihood to be a fan of what you do.”
Rick Marton takes a look at the many misconceptions about the meaning of ‘brand.’
“Brand is a word often used but rarely understood to it’s full capacity. Have you ever heard people saying – we’re just getting the brand ‘out there’?”
According to Danielle MacInnis, small businesses are well placed to build brands that create great customer experiences.
“More than ever branding is about being human, real and having a meaningful connections with your customers.”
Despite Gerry Harvey’s war on GST free goods imported from overseas, an Australian startup Shopster.com.au has entered the market with hopes that good service and price will overcome the added cost of paying GST in Australia.
Iconic Australian surf fashion brand Billabong has agreed to buy Californian ‘progressive apparel brand’ RVCA, and plans to add Canadian brand West49 to Billabong’s collection.
You have reached the end!
