Global brands miss out on $3.5 trillion due to short-term tactics

By Yajush Gupta · 14 October 2024 · News

Global brands miss out on $3.5 trillion due to short-term tactics

Full details: Global brands miss out on $3.5 trillion due to short-term tactics

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Summary

A new study by Interbrand suggests that the world's top brands have forfeited billions due to a lack of long-term brand strategy.