Tag: Branding

Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.

Content marketing is on the rise, but there are challenges around setting goals and crafting the right content to market their brand. Do you know how to get the best from your marketing spend?

Beware negative brand association – the ACCC has taken action against group buying site Scoopon, alleging it has misled consumers and businesses alike.

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.

Despite the chill outside, the atmosphere inside Sydney’s Doltone House last Wednesday was warm, with business owners gathered for the launch of Michael McQueen’s new book.

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here’s how to determine whether to go social or not.

There’s an entire field dedicated to studying how to nudge consumers to spend more–and it has come up with some pretty bizarre findings.

Here’s how you can use ‘Photos of You’.

Making mistakes in your branding is a sure-fire way to lower your turnover and alienate your customers. Avoiding these errors can help to ensure your success.

Why sweeping your mistakes under the rug is a colossal waste and what you should do instead.