It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
With over seven million monthly active Instagram users on the platform in Australia, there is a real opportunity for businesses to tap into this community to create authentic customer relationships and turn their passion into a business. With 80% of Instagram users following a business and the average Australian checking their feed 11 times a […]
In a world where social media is (almost) everything, there is no denying the benefits of an engaging online presence for your business. More than 1 in 10 surveyed Australians have now shopped via a social media platform[1]. Successful social media strategies allow small businesses to convert customers to unofficial, yet involved, brand ambassadors who […]
When Kathmandu announced its net profit had increased 64% in FY16, group marketing manager John Sette cited a comprehensive brand refresh as one of the factors that had contributed to an improvement in the company’s fortunes. He also praised the efforts of Melbourne brand and design studio SouthSouthWest, which had assisted in rebranding the travel […]
Getting the most out of the work day is an important goal for most employees and organisations. Maintaining solid productivity levels is one of the most important factors in keeping a business profitable. Growth in productivity not only lowers costs, it permits sustainable growth and promotes efficiency. Improving productivity is not only favourable for businesses, […]
All businesses strive to a deliver great customer experience, and convenience and seamlessness are currently the winning factors for ensuring their engagement with your brand is at its best. In 2015, Forrester predicted that one-third of companies in the B2C space would compete on the basis of experiences, and change their business structure accordingly. This […]
In case you missed it: There’s been turmoil in the news industry over the last week with Fairfax Media announcing its latest round of journalist job cuts in what it’s calling a “major company restructure” to help it face the future. That future includes the ever-increasing impact of technology on traditional media organisations. Not surprisingly, news […]
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
The sales profession is undergoing a big cull with over 20% of sales roles expected to be cut by 2020 according to some analysts[1]. There are three macro shifts responsible for this rather ominous reality. Firstly, buyers are more discerning than ever before as they turn online for identifying and acquiring products and services without the need […]
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where […]
