There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming […]
In today’s highly competitive business environment, the customer experiences a brand delivers are its single biggest differentiator, outpacing even product, price and quality. In fact, Gartner found that 89 per cent of businesses compete mostly based on customer experience. This begs the question – what kinds of experiences keep consumers coming back? Today’s customers are […]
Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes, such as leaving trademark registration too late, which can haunt for years to come. A recent David and Goliath case highlights why trademarks matter. Stylkea, a niche small business providing stick […]
Ben is the owner and co- founder of Flow Athletic, an incredibly successful yoga and fitness studio based in Paddington. In 2015 Flow Athletic won the Telstra Small Business of the Year Award. After playing rugby professionally for Cronulla Sharks, Ben went on to own three very successful personal training studios. This earned him a healthy profit of $10K a week, but he […]
If I had to distil everything I’ve learnt into one tidy takeaway, it’s this – specialising is the key to building a sustainable and scalable business. The most memorable brands do one thing – or a handful of things – really well. They don’t try to do it all. Going niche has endless benefits. It […]
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around […]
If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board. […]
Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity that reflects your entire personality. The first thing your customers will see is your brand name. How you have chosen to illustrate this reinforces what sets you apart from the […]
I’ve held lots of workshops and masterclasses with Australian start-ups and small business owners and I always start by saying “PR is not just a buzz word.” PR is not just a trending word or a hot topic. It can be a powerful medium for small business owners and start-ups to communicate effectively with their […]
More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]
