Tag: Brand

How to master getting your key messages across, especially if you are a brand looking to stand out from the crowd

User-generated content (UGC) has become a marketing powerhouse, rivaling the trust of word-of-mouth recommendations.

Five top tips to run an engaging customer loyalty program with big brand confidence

Consumers are evaluating their relationship with leading brands and making new, economic-value-based choices, according to the latest KPMG report

This week on “Let’s Talk,” our experts delve into crafting narratives that build trust and resonate with customers.

Building a brand is no easy task. There are several steps and decisions to be made. Here we discuss the vital steps for brand success.

Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how marketers will think differently because of it – portraying their brands as having a positive impact and contributing to the ‘greater good’ during COVID-19. As a communications industry, we are guilty […]

Company values help employer and employee alike to achieve their business goals through inclusion, alignment and solidarity. They are the foundation of the company, in that they mould the overall identity and purpose of the brand. They also guide the operations of a business, and provide clear directions for decision-making. For example, if a company […]

What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That’s what we’re answering and discussing in today’s Let’s Talk on “PR Magic.” Public Relations (PR) is essentially (to take it in reverse) the relationship with your public – and the maintenance and professional […]

Every business owner should be building their own personal brand in addition to their business – because customers and clients connect with people, not products and services. Social media and branding expert Carissa Hill said a personal brand was important for business owners because increasingly customers want to know the people behind the company. “People […]