Tag: Brand

The cost-of-living crisis represents a golden opportunity for large organisations to increase their revenue and strengthen customer loyalty, Prvidr CEO David Joss writes

Standing out in today’s competitive market is essential for brand success. Here’s how to make your brand unforgettable.

How to master getting your key messages across, especially if you are a brand looking to stand out from the crowd

User-generated content (UGC) has become a marketing powerhouse, rivaling the trust of word-of-mouth recommendations.

Five top tips to run an engaging customer loyalty program with big brand confidence

Consumers are evaluating their relationship with leading brands and making new, economic-value-based choices, according to the latest KPMG report

This week on “Let’s Talk,” our experts delve into crafting narratives that build trust and resonate with customers.

Building a brand is no easy task. There are several steps and decisions to be made. Here we discuss the vital steps for brand success.

Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how marketers will think differently because of it – portraying their brands as having a positive impact and contributing to the ‘greater good’ during COVID-19. As a communications industry, we are guilty […]

Company values help employer and employee alike to achieve their business goals through inclusion, alignment and solidarity. They are the foundation of the company, in that they mould the overall identity and purpose of the brand. They also guide the operations of a business, and provide clear directions for decision-making. For example, if a company […]