As a small business owner, growing your business contacts and networking is central to your business success. However, traditional networking methods can be time-consuming and expensive which is why small business owners are investing their time building their online brand presence on LinkedIn.
Tourism Queensland has launched a new international brand ‘Queensland, Where Australia Shines’, the state’s first global tourism brand on the back of the successful ‘Best Job in the World’ campaign which attracted international attention.
Firm Spy, the online industry gossip site, has seen a spike in traffic after two law firms Mallesons Stephen Jaques and Clayton Utz banned staff after reports on the firms were placed online, branding Firm Spy as “irresponsible and inaccurate”.
I have talked about customer loyalty in the past (Loyalty really does matter), but after speaking with a business owner on this topic last week, I thought I might share some more thoughts with you.
I worked on The Com Store account way back in the early nineties, when it was one of the dominant forces in mobile phone retailing, along with Strathfield Car Radio.
Uniforms benefit culture, brand and employee satisfaction as well as performance, according to the views of a panel of contributors to ‘Fashion Fit for Business 2010’.
I was having a chat with my neighbour last week. We started chatting about things of national importance, like what the surf was like at the moment, and if he was going out in the morning.
Telstra’s iPhone 4 launch shows that Apple’s iPhone 4 has well and truly reached the mainstream as Telstra’s PR team serves up Masterchef’s host and former contestants on the launch night.
In the face of increasing online fraud and misrepresentation and against the backdrop of the possibility of a vastly expanded domain name system, you’d be wise to map out a strategy for dealing with domain names, however small your business.
It amazes me how many horror stories emerge about the things employees publish about their workplace online, but I think there’s a lesson for all of us in there about protecting our digital brand.
