Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of their current Monopoly Game. The app turns the company’s in-store promotion into a mobile gaming experience that converges the digital and physical worlds. However, riding on the coattails of someone else’s success […]
The rapid growth of Grace Lever’s latest venture, GraceLever.com, has seen her twice nominated for the Telstra Business Women’s Awards (SA) in the ‘Young Business Women’s Award’ category, which she won this year. Her eponymous brand offers female entrepreneurs practical guidance and proven strategies to help them create businesses that are not just profitable and scalable but lifestyle-friendly. Having previously […]
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]
Judd Armstrong almost quit the entrepreneurial game when he ‘maxed out’ a credit card starting his first business – but a ‘kick in the pants’ put the Queensland native back on course. While that business survived to make a USD$2m dollar profit, Judd’s follow-up venture, Jaybird, has made waves globally. In April, this year, he sold the […]
There’s no doubting that Influencer marketing presents a huge opportunity for businesses. With 96% of us trusting people over brands, Influencer marketing has the power to leverage word of mouth marketing at scale and sway the consumer decision process. But with such power also comes a high level of responsibility for the consumer. As Influencer […]
In March 2015, Facebook introduced ‘topic data’, a useful tool for businesses when it comes to understanding what matters most to their audiences. Topic data is a helpful addition to any marketing strategy, and a powerful ally when utilised correctly. So what is topic data, why is it important, and how can it be effectively […]
Nine in ten consumers trust recommendations from individuals over brands, according to Nielsen. In light of this, it’s no wonder brands are engaging social media influencers to build stronger connections with their target markets. Instagram now has more active users than Twitter and achieves almost 50-times more engagement than Twitter. Given the photo-sharing platform’s audience, […]
Over the past few years, a strong entrepreneurial spirit has developed in Australia, leading to a record number of startup businesses. While this is fantastic, a great idea needs to be properly thought through from a legal perspective so it doesn’t hit a road block when it comes time to get it off the ground. […]
The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of Instagram and even though many marketers enjoy it on a personal level, they don’t feel it is a useful platform for growing their business. I would argue that these brands aren’t […]
You wouldn’t drive a car without a registration licence – so why are your driving your business without registering your most visible asset, your brand? One of the most valuable assets a business owner can own is their brand. Business owners should consider protecting their logo (visual features), name (brand identity) and tagline (call to […]
