The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of Instagram and even though many marketers enjoy it on a personal level, they don’t feel it is a useful platform for growing their business. I would argue that these brands aren’t […]
You wouldn’t drive a car without a registration licence – so why are your driving your business without registering your most visible asset, your brand? One of the most valuable assets a business owner can own is their brand. Business owners should consider protecting their logo (visual features), name (brand identity) and tagline (call to […]
Let’s be honest here; the 2010s haven’t been great. The global economy has stagnated; we’ve had humanitarian crises, lost countless cultural icons and Arnott’s changed the flavour of Shapes! On the upside, we’ve seen leaps in cool technology and the rise of online streaming. Whilst growth has been difficult over the past half-decade or so […]
Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established […]
Finding your brand voice and direction is the most important part of establishing a successful business. Iconic branding that has the power to stay always has a few things in common; simplicity, relatability and personality. There are many brands, businesses and even countries we admire for doing this so well; see Nike, Converse, Coca Cola […]
“It’s not the employer who pays the wages. Employers only handle money. It’s the customer who pays the wages.” – Henry Ford You might have established a business under your name, but even if you’re the person with the most authority, you still have another boss to please: the client. The purpose of your sales […]
Rebranding can be helpful, provided you’re doing it correctly. Rebranding generally signifies to people that you’ve gone through a major change, and that change will get people curious. It may be exactly what you need to strengthen your success as a business. You need to understand that this process may seem like déjà vu – […]
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
Over the last several years, the little old sheepskin boot has been the centre of a very un-Australian brand name battle between a large American company and small Aussie manufacturers.
At Mercedes Benz Fashion Week this past week, the designers were nervous, the models thin, and the lights bright.
