Gerald Chait blogs about the difference giving a customer a hands-on experience can make.
“While it’s not uncommon to take a car for a test drive, it is rare to have the opportunity to race a car backwards through an obstacle course. You can always hold a golf club in a sporting store, but where’s the room to take a swing?”
Maria Pantalone blogs about keeping on track when presenting something to a client, either verbally or via email.
“Whether your document is a report, proposal or an email you want your reader to actually read it. You wouldn’t be writing it if it wasn’t important, would you?”
Cenk Baban looks at the benefits to business of using Foursquare and Facebook Check-in deals.
“Nearly half of us have a smartphone or are about to buy one. Smarthphones have features such as built-in GPS, which offer new marketing opportunities based on the location of their owners. These new opportunities are especially tangible to businesses in the retail and hospitality industries.”
Julian Smith blogs about how vital it is for a business to have money in the bank.
“While Aussie businesses are definitely starting to get the right attitude, we’ve got a lot of ground to make up. Post GFC, the average small business owner is saving $1.27 for every dollar spent – but there are still many who don’t have any savings to fall back on at all.”
Hamish Anderson blogs about whether banks have a social responsibility when it comes to letting their customers know about phishing scams.
“Surely, with fraud and phishing so rife, there should be more responsiveness from big business, especially if specific companies know they are the targets of phishing scams. Surely they have a responsibility to inform the public.”
Sara Redman blogs about the impact forgiveness can have on your personal and professional life.
“How much does forgiveness weigh? This may sound like a bizarre question, but the more I ponder it the more I realise it is an extremely useful question to for me to answer.”
According to Arndria Seymour, the power of a highly skilled and engaged workforce can’t be understated. Do you inspire this in your business?
“How many people have managers that have no idea what they do, don’t share information, don’t coach or contribute so your team can be the best at what they do?”
Julian Smith blogs about the importance of face-to-face networking in the business world.
“Glancing around the convention… it reminded me of the one downside of the rise of the online revolution. The loss of face-to-face interaction. We’re getting better at tweeting and worse at networking.”
Michelle Gamble blogs about getting your online form right and converting visitors to leads or sales.
“A bad online form can kill an otherwise great website. You need to balance the need to get more people to actually fill it out and build your database, with the need to get more insights about your potential customers.”
Luke McLeod blogs about creating harmony between the sales and marketing departments for the benefit of your small business.
“Listen to all of your staff and their queries. If the marketing team feels they need a bigger budget, hear them out and make sure you ask them to clarify their reasons why. The same goes for your sales team.”
