There are lots of great reasons for brands to write, blog and contribute articles. Companies that blog reportedly see 97% more links to their website and are 13x more likely to achieve a positive ROI on marketing efforts [2]. Consumers also want great blog content – 47% of buyers view three to five pieces of […]
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
Over 80 years ago Dale Carnegie released his self-help book titled ‘How to Win Friends and Influence People’. Read the right way, it could be a blueprint for marketing success. At this point you may be wondering what an almost century old book can teach a digital marketer. Well, in two words: influencer marketing. Influencer […]
You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your blog is as dead as the day you published your post. What is going on here? Blogs are supposed to be cash machines. The truth is that is […]
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
How is your site living up to the latest? Here’s 4 onsite tactics you may not have considered in the past, but should definitely be implementing today.
Three seconds. That’s all you have to hold captive the attention of your readers. You might have noticed this when you last stumbled across a blog that made you instantly glaze over and click away.
Unless your business is the final petrol station before the Nullarbor Plain, you’ve got competition. And regardless of how seamless you think your product range, service offering, and customer service to be – we’re all human, and you ARE making mistakes.
In a single day, there is so much idle chit-chat and wasted words thrown about, then when something cuts through, suddenly one’s ears prick.
It used to really bother me when my mother would tell me to ‘count sheep’ when I couldn’t sleep as a child. It was never the answer I was looking for, which of course, was “Alright, you can stay up for another hour”.
