#Adwords
The rise of online quoting websites: Seven tips to help small business owners close more leads
The recent rise of online quoting websites has been great for both customers and businesses. How can small business owners maximise the potential of these new marketing platforms? I’ve been operating a small business in the carpet cleaning industry for over 20 years. I remember a time before the internet. Back then, marketing your business […]
How small to medium business can make the most of Amazon Marketplace in Australia
Australia’s biggest retail players need not fear the imminent rollout of Amazon Marketplace in Australia. This is not the death knell of the status quo; local retail businesses and smaller Aussie brands should be seeing this as a golden opportunity to grow their business. The imminent rollout of Amazon Marketplace in Australia may be seen as the death knell […]
Tips for planning a successful AdWords campaign that converts
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
How to work with the most expensive Google Keywords
A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.
Google tools that helped women succeed in business
More than just a search engine, today Google offers a wide range useful tools that have helped women transform their passions into commercial realities. Here are the inspiring stories of three women.
Don’t waste your time and money on email marketing
Email can be a powerful tool in the marketer’s tool kit. Don’t get it all wrong.
Common Google AdWords mistakes and how to avoid them
Google AdWords can be a great sales generator, if you know how to use it.
Google AdWords: 12 essential Do’s and Don’ts
When it comes to web advertising, it’s fine to go it alone. Just make sure you’re not throwing money down the drain.
ACCC loses case against Google, sends warning to businesses
The Federal Court has dismissed allegations by the Australian Competition and Consumer Commission (ACCC) that Google engaged in misleading conduct by failing to adequately distinguish ads from search results.
Google Hotpot adds new flavour to your local marketing recipe
Move over Foursquare and Yelp – Google Hotpot turns up the heat in the local marketing kitchen.
Google ‘engages’ with Australian small and medium business
Google has launched Google Engage, a new training and incentives program to support Australian digital freelancers and agencies that offer web services to small and medium-sized businesses.
Working With A Minimum Marketing Budget
So, you’ve got $5,000 to market your business, but how do you get the best ‘bang’ for your buck? Here are five marketing activities to help promote and grow your business. 1. BUILD YOUR ONLINE BUSINESS Amazingly, around 60 percent of SMEs are yet to have a convincing presence online. With millions of consumers daily […]
Solutions for your Business
Google’s Business Solutions team can identify the potential of select companies to boost sales through search marketing with tailored campaigns from specialists with industry knowledge. Chris Demetriou knew that there was a bigger market out there for his vehicle transportation business. The question was, how to reach it? By working with Google’s Business Solutions (GBS) […]
Five key Google products for your business
Promoting your business online through search marketing is only one way in which you can take advantage of the internet to grow your business. Here are five key Google products can help you make the most out of your online presence and make a difference to your bottom line. 1. GOOGLE ADSENSE Earn money from […]
10 steps to promote your business online
Even after you’ve got a good grasp of the concepts of search marketing, actually launching a campaign can feel like a daunting proposition. Even experienced users find they are still learning a long time after launching their first campaign. To help small-to-medium businesses create successful and profitable campaigns, Google has introduced an interactive online learning […]