Tag: Advice

Your organisation may be making sales left and right, but if you’re not collecting funds from these transactions, you may find yourself with insufficient cash during critical periods.

Although it’s probably unrealistic to expect to be able to promote and market your business without spending a single cent, effective marketing doesn’t have to cost an arm and a leg.

Part 2 looks at: Getting the format right, how to make content easy to share, measuring your content marketing success, & ways to repurpose, reuse and recycle content.

A family business can be a psychological minefield if you’re not careful. The questions can, and do, keep you up at night. But a simple list of the pros and cons might help you make a decision.

You can be swayed thinking that your new customer is going to be one of your best – so, really, is there that much risk in providing them some credit? You have crosschecked the credit application against an ASIC search and there are no discrepancies – so what could go wrong?

A good invoice is your first step to making sure you get paid. Issuing an invoice should be the first thing you do after you have supplied your goods or service. Here’s what your invoice should contain…

To survive in the world of freelance work, you need to let your work shine. You need to show your passion, what makes you stand out and most importantly – follow the basic rules.

The lean start-up approach means that when you launch any new business or product you do so based on validated learning, experimentation and frequent releases.

“Back at work(?)” they say, bug eyed, and waiting for you to say something negative. Words to the effect of “Wish I were still on the beach” coupled with a grimace or a strategic eye-roll tend to suffice.

In order to define ROI from social campaigns, shares and followers are now seen as primary indicators of success, but what exactly drives these? By analysing leading studies and successful campaigns, we find out exactly how brands are increasing their own social shares and inviting new followers.