Tag: Advertising

Brand funded TV content has been hovering in the background for years and it’s going to be pushed further into the mainstream in the near future.

Australian expenditure on online general advertising is predicted to reach $2,426 million in 2018, a large increase from the $1,150 million spent in 2014.

The future online market is about attracting users by tapping into their consciousness through psychological user experiences and emotional factors in order to push them towards purchase lifecycles.

Businesses with Facebook Pages should expect to see their post reach fall significantly, with the social media giant announcing that they will lower the amount of Page posts users will see in their News Feeds.

With Christmas starting earlier and getting bigger each year, here are eight of the very best marketing tips to bring the festive season to your business.

Individuals with smartphones are more likely to notice outdoor advertising, according to new research released by Roy Morgan.

The Advertising Standards Board has dismissed a case claiming an advertisement in a Father’s Day Myer catalogue “supports a rape culture”.

Reebok Australia Pty Ltd has been penalised by the Federal Court for making false and misleading representations about their EasyTone shoe range.

If you are found to be contravening anti-spam laws in Australia your business could face hefty fines and a damaged reputation.

Wicked Campers is no stranger to controversy, and right now there’s a fresh wave of public outrage over its latest slogan to go viral (“In every princess, there’s a little slut who wants to try it just once”).