Tag: Kogan Wants JB Hi-Fi To Change Slogan

Kogan calls on JB Hi-Fi to change branding

Ruslan Kogan has asked JB Hi-Fi to remove its “Always Cheapest Prices” slogan, in response to what he said was an admission by the CEO and chairman earlier this week that prices are cheaper online.

Lorna Brett

Author

October 18, 2011

DB Brand Accounts

DB Brand Account

How Global Recognition Awards solved bias in business recognition

How a maths-based judging system is eliminating bias and reshaping trust in global business awards.

Sophia Mudanza

January 7, 2026

DB Brand Account

Built for the game, built for Australia: Inside DreamHoops’ craft of basketball excellence

From the founders of DreamCourts comes DreamHoops: durable, pro-grade basketball systems built for the Aussie backyard.

Chelsie Carvajal

January 6, 2026

DB Brand Account

How remote-first culture helps companies attract top global talent

Winston Ong, CEO of BurntWork, shares how a remote-first culture can magnetize top talents from every corner of the globe.

Sophia Mudanza

January 5, 2026

DB Brand Account

How SAP Business One can fit your business needs: An evaluation guide

Is SAP Business One the right ERP for your business? Evaluate features, costs, scalability, and ROI and decide confidently with this guide.

aclaros

December 13, 2025

DB Brand Account

The worst-case cyber scenario: A call to action for Australian organisations

Australia’s true worst-case cyber scenario: coordinated state attacks crippling infrastructure, finance, government, information systems.

David Shields

November 6, 2025

You have reached the end!