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Good businesses come to those who – look for problems?

One good idea breeds another – is what TuShare founder James Chin Moody could say about his new venture, Sendle, a revolutionary door-to-door delivery service.

TuShare, a marketplace where those unwanted space robbing items can find their way to a new home, was founded upon partnerships with delivery services who made getting items from A to B cost-effective and frictionless.

The model for Sendle was already born, perhaps before James himself even knew it.

Postal services, couriers – they’ve been around for years. The idea of revolutionising this established business model may have most people stumped but TuShare quickly exposed a growing gap in a growing market.

“We realised that it was not only TuShare users that required a frictionless way to ship parcels around, but many other small businesses as well – and it was from this that Sendle was born,” said James.

James said “in building Sendle we tried to make a solution that was 100 per cent tailored to small businesses and consumers. This meant that we had to think about making the delivery as easy as possible and removing as many pain points from normal logistics as we could.”

Sendle allows small businesses to send parcels door-to-door for a flat rate via a simple dashboard. Designed to remove the time consuming red-tape that often comes as part of the package with larger players, Sendle is another example of a small business outplaying the bigger guns with their agility. A growing pattern in today’s market place.


James believes consumer demands are changing in the postal services industry – they’re simply responding to that.

“These days there is a significant premium on simplicity and convenience. Sendle is unlocking all the delivery services that are normally reserved for big businesses, and making them available for small businesses and consumers, he said.”

Sendle has experienced 60 per cent growth in their deliveries month on month since they began.

According to James, Sendle’s ability to focus on their target customer has been the backbone of their success. He said “it’s no longer good enough to build an 80 per cent solution for 100 per cent of the market – instead you want to build a 100 per cent solution, even if it is for a smaller market.”

As the Sendle package continues to attract a growing range of industries including wine sellers, fashion retailers, boating accessories and many more, James tells Dynamic Business that plans to ‘disrupt’ markets outside Australia may be in store for the future.

Fundamental to a successful ‘disruptor’ startup, James said, is finding a great problem to solve – one that many people experience and that does cause a significant amount of ‘pain’.”

Post office queues, online forms and high prices was the pain Sendle sought to relieve.

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Daniel Jacobs

Daniel Jacobs

Daniel Jacobs was editor of Dynamic Business.

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