A dangerous precedent: Woolworths and the ‘voluntary’ levy
By Stephanie Zillman · 9 July 2014 · Editor's blog
By Stephanie Zillman · 9 July 2014 · Editor's blog
A major supermarket chain has implemented a 'voluntary' levy on farmers, sparking concerns about the true intentions behind this bold move. Will the consequences be catastrophic, or a clever marketing ploy?
Woolworths thought they would try their hand at something others had never been brazen enough to try; installing a ‘voluntary levy’ on fruit and veg growers to pay for their costly marketing blitz.