Cameron B
Challenges of exporting to the United Kingdom
Australia’s export connection with the United Kingdom goes back longer than any other market, and our UK exports are thriving. Cameron Bayley investigates the appeal, and the challenges, of exporting to the UK market. It’s not just Australia’s soap operas and pop stars making it big in the UK, plenty in other fields are flying […]
Targeting customers with precision marketing
While technology has made precision marketing easier, for many SMEs it’s still a grey area. Cameron Bayley asks experts how they use research and strategy to create a precision marketing campaign that targets customers and makes a marketing budget work to the max. Are your marketing dollars hitting the mark? Sharon Williams, founder of marketing […]
Simon Crowe, building the Grill’d name
Simon Crowe always knew he wanted to run his own business. Taking educational detours along the way, Crowe’s on track to making the Grill’d name synonymous not only with guilt-free healthy burgers, but also a devoted workforce. Now on the way to building a national business from his solid foundation in Victoria, Simon Crowe can […]
Croker Oars doing swimmingly
Croker Oars Exporting since 1965, Croker Oars’ key markets include the US, UK, New Zealand, Czech Republic and the Netherlands. Croker Oars are based at Oxley Island in regional NSW and claim to be the second largest oar manufacturer in the world, with their range of oars designed for all types of rowing. Croker Oars’ […]
John Bilmon leads P.T.W. Architects, international designers
John Bilmon on P.T.W. Architects Exporting since the mid-1980s, P.T.W. Architects’ key markets include China, the Middle East and New Zealand. Established in 1889 (as Peddle, Thorp & Walker), a milestone in PTW Architects’ export journey occurred 100 years later, when, along with Hua Yi Designing Consultants, the company won an international design competition for […]
Infomedia takes a niche global
Infomedia Exporting since 1997, Infomedia’s clients include subscribers from some 160 countries, the latest being the Democratic Republic of Congo.Infomedia didn’t make a profit until it began exporting, and now it’s found its niche supplying electronic parts cataloguing systems to the global automotive industry. Products are distributed to almost 50,000 dealers in some 160 countries, […]
Clean business at The Purist Company with Will Evans
Will Evans from The Purist Company Exporting since 2004, The Purist Company’s key markets include the UK, US, China, New Zealand and Hong Kong. After developing his first range of products in WA, Will Evans moved to Sydney and set up The Purist Company in 1997 in a small factory in the Blue Mountains. The […]
Byron Bay Cookie Company reaches new heights
Gary Lines and Maggi Miles from Byron Bay Cookie Company Exporting since 2002, Byron Bay Cookie Company’s key markets include the UK, Ireland, Europe, Japan, New Zealand and Singapore. Cookies developed by Gary Lines and Maggi Miles are not only found here and overseas, but in the airspace between, on airlines such as Qantas and […]
Sean Ashby and Guyon Holland, exporting aussieBum online
Sean Ashby and Guyon Holland from aussieBum Exporting since 2001, aussieBum’s key markets include the US, Europe and Asia. aussieBum’s growing range of swimwear, underwear and leisurewear is going from strength to strength, with 90 percent of sales in foreign markets. After initially being stalled by Australia’s major department stores, owners Sean Ashby and Guyon Holland […]
Chris Vonwiller from Appen, crossing language barriers
Apen’s Chris Vonwiller Exporting since 1998, Apen’s key markets include North/South America, Europe, Asia and Africa. Appen provide speech and language processing technology in products such as speech recognition and phonetic transcription devices. Clients include big guns such as IBM, Microsoft, Sony, and Telstra, as well as Australian and US government and defence organisations. While […]
The Wiggles, translated into a worldwide phenomenon
The Wiggles Exporting for more than 10 years, the Wiggles’ key markets include the US, UK, South Africa and Argentina. The four Wiggles (Greg, Murray, Jeff and Anthony) were crowned Exporter of the Year at the 2005 Export Awards, and have become a household name around the world, with 70 percent of their business in […]
Ann Cummings, Newcastle’s Pudding Lady, on running a seasonal business
Making sweet-tooths see an old favourite in a new light may not be the same as reinventing the wheel, but for Ann Cummings it’s a way to keep Newcastle’s Pudding Lady, a seasonal business, busy year-round. Talking to Ann Cummings one week from Christmas, you’d be hard-pressed to catch her at a quiet moment. As […]
Ben Keighran’s insights on developing niche business Bluepulse
Developing programs and building websites before most of us had our first email address; Ben Keighran is a pro at developing niche business. But business development isn’t always a smooth process, as Keighran has found with Bluepulse. It’s not every day you’re the opening act for Microsoft. That’s the position Bluepulse founder Ben Keighran found […]
Mia Klitsas: Product packaging makes Moxie stand out
Creative product packaging may be all you need to stand out on the shelf. But coming up with a product package design that screams ‘Buy me!’ isn’t simple. Mia Klitsas tells us how innovative packaging made Moxie a success. In the retail world, the general rule is: create a product, then package it. But when […]
Cutting edge teamwork at Jamie Carroll Hair and Beauty
Learning about teamwork on an outback shearing station, Jamie Carroll knows it’s the key to running a successful business. And the clientele obviously agree with Carroll’s approach to teamwork and customer service, because they keep coming back to Jamie Carroll Hair and Beauty. Jamie Carroll was a sheep shearer in outback New South Wales before […]