Will Evans from The Purist Company
Exporting since 2004, The Purist Company’s key markets include the UK, US, China, New Zealand and Hong Kong.
After developing his first range of products in WA, Will Evans moved to Sydney and set up The Purist Company in 1997 in a small factory in the Blue Mountains. The company’s [Al’chemy] range of hair, skin, and body products (named [A’kin] in international markets due to trade mark issues) trade on the fact they are Australian-made, vegan friendly, and use certified organic ingredients where possible. Industry accolades include success at the 2006 ‘New Woman’ beauty awards in the UK, and the 2006 NSW MYOB Business Award for companies with less than 20 employees. Export plays a big part in The Purist Company’s plans to grow at least 25 percent annually.