Tech

Last week, She Inspires hosted a seminar with small business owner, Angela Vithoulkas. She spoke about using social media to brand her cafe. Here’s what she had to say.

The 2012 annual Sensis e-Business Report tells us an average 58 percent of Australians with mobile phones now use their phone to access the internet – up from 26 percent. So how do you best tap into that growth?

You assume because you don’t sell directly to consumers that social media isn’t important? Think again.

Professional networking website, LinkedIn, has just released their most viewed profiles within the Australian internet industry.

More Australian businesses are allowing customers to post comments and feedback either on the business’ website or on their social media sites. With the benefits of customer interaction comes the risk of legal liability for customer comments on a business website.

LinkedIn has just announced that their Australian membership base has passed the four million members mark, a 300 percent growth since 2010.

According to The Westpac Women and Technology Report, women are three times more likely than their male peers to use a smartphone to do their online banking.

It’s exhausting and, quite frankly, impossible to be across every technological development but it’s important to keep your finger on the pulse. If nothing else it could save your business a lot of money.

Do you have a social media profile for your franchise business but you are not sure how to use it to build your brand?

Twitter is a great way to communicate with customers but it’s just as useful for networking with other businesses, industry tastemakers and even potential investors. But how do you get their attention?

Boost Mobile have recently partnered up with Telstra to provide consumers with affordable, exclusive pre-paid mobile services Australia-wide.

By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment and deliver more relevant messages to their target audiences.

The Australian International Design Awards (AIDA) has announced the launch of additional categories this year, allowing more brands the opportunity to shine on the international stage.

Social media creates an opportunity to keep in contact with your clients. But the question is – how much do people want to know about your business?

If your business isn’t using Pinterest, you might be missing out on an excellent marketing opportunity – and a chance to engage your customers with your brand in a visual way.

When it comes to social media risk, business owners appear to believe common sense is the best guide for employees. This is far from adequate as the term means different things to different people.

We spoke to CEO Gary Swart about the growing trend among Australian small businesses to outsource office admin.

The mobile market is key for businesses of all shapes and sizes. Why? Because more consumers are using their phones to search for products and services more than ever before.

Over time, your web hosting needs may change. But if you’re not an experienced user, it can be difficult to figure out whether you really have outgrown your hosting service.

While everyone is thinking about BYOD and BYOA in their small business, there are plenty of security issues to be wary of. Robbie Upcroft, SMB sales manager Asia Pacific at McAfee, offers his advice.