Tech

When entire companies are being founded on the bases of web – and mobile – applications, it’s time for every company to assess the value that an app can bring their business.

As 30 June looms once again, the more than 2 million small businesses across Australia are going through multiple receipts reviewing what can and can’t be claimed to lower their impending tax bill.

When it comes to technology, how confident are you that you have the right tools and knowledge to unlock your business potential? Are you well versed in technology buzzwords, or do you find yourself scratching your head at the notion the cloud is now so much more than just something in the sky?

In a big move to crack down on piracy, the Senate has passed legislation that will see infringing websites blocked in Australia.

When it comes to maximising the security of data in your office space, digitising your documents is one of the easiest ways to ensure all bases are covered.

The amount of Aussie Facebook users accessing the social media site using a mobile device for some or all their visits was at around 45 per cent two years ago, now it’s at 68 per cent.

With a plethora of technologies available, we are undeniably in the best era to boost the media industry so that we can inform the world in the best manner.

Professional social network LinkedIn has revealed their list of the most influential brands in Australia.

If businesses fail to address the key technical changes that come into force on July 14th 2015, they risk exposing the business to a range of security threats.

Have you ever wondered why someone with a great idea can turn it into a billion-dollar business, whilst someone with exactly the same idea (and resources) runs it into the ground? Clearly, it’s all about the person behind the idea.

Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.

While the ICT sector has grown and there has been a 5 per cent rise in the number of ICT professionals, the number of ICT graduates has actually dropped from the early 2000s.

A growing breed of consumers who select a digital option as the first source of interaction are known as the “digital first”. They prefer to engage in activities such as seeking a product or entertainment, contacting a brand, connecting with friends, or looking for love through digital means.

By the time 2019 rolls around, over half of the revenue brought in by Australia’s advertising market will be from internet advertising.

The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.

New research has found similarities between the number of Aussies who said they intended to buy a smartwatch earlier this year and the number of Aussies who said they were going to buy a smartphone in 2008.

The giant tech company aims for the large-screen device to be a big mover in the business market, pushing the hardware out with Windows 10, Skype for Business, Office, OneNote, and Universal Windows to drive productivity.

Social media giant Twitter has made it easier for users to block multiple accounts from interacting with them, with new tools that upgrade the mute and block features launched in December 2014.

The current crop of marketing automation tools was a luxury affordable only to larger organisations, but it’s now possible for small businesses to share a slice of the pie as well.

It might not be a horror film, but zombies are everywhere, just not in the way they’re portrayed in the movies or on television.