Tech
SMEs in the food industry have traditionally turned to free samples, displays and one-off advertisements to entice customers. Now, business owners are turning to Instagram to wet the appetite of foodies all over Australia – and it’s taking them by storm. With 36 per cent of Australian Instagrammers following foodie accounts according to recent Aussies […]
Starting a business is no simple task—there are often few or no guidelines to follow, the risks are usually high, and the pressure is always on. Despite this, while most entrepreneurs consider digital marketing to be an incredibly important part of success, only a precious few consider receiving formal training in the subject. As a […]
Telstra CEO, Andrew Penn, has been announced as the most viewed CEO in Australia according to LinkedIn’s 2015 Power Profiles Australia. The power profiles reveal the most viewed CEOs and leaders across a range of industries including technology, finance, internet, human resources, marketing and advertising. Following Telstra’s Andrew Penn at the top of the list […]
There are plenty of reasons to start your own business – being your own boss and master of your own destiny, following a passion and fulfilling a dream and vision are just a few of them. Whatever the dream, the reality of running a business is that it requires a lot of hard-work, sacrifice and […]
As the costs associated with managing a rapidly growing number of IT security threats, dealing with constantly evolving technology, the training and daily management of an in-house IT staff continue to rise, every smart business will begin to search for alternatives. As is generally the case with outsourcing, the obvious benefit to the company that […]
With consumers juggling multiple digital devices, the value in having a digital presence as well as a physical presence has never been greater. Despite this, according to the Sensis e-Business Report 2015, only 17 per cent of SMBs have a digital business strategy. The pressure on SMBs to navigate the digital sphere is building as those […]
In a movement to help drive Australia’s innovation agenda, the NSW Business Chamber has established the Industry Research Collaboration Advisory Alliance. The NSW Business Chamber Chief Executive, Stephen Cartwright, said that a number of representatives across the innovation ecosystem have been brought together to develop practical steps to make industry research collaboration and easier and […]
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over the long term need to set themselves apart from the competition and differentiate themselves with a clear branding strategy. A recent report from Beaton Research and […]
Leaving the secure walls of employment to satisfy your inner entrepreneurial spirit is one thing, but to close the door on a business to pursue a new venture is quite another. David Ranger, carpet cleaning business owner come inventor of the WAYO digital sandwich board, tells Dynamic Business how he did exactly that. What’s the […]
It’s common for companies to make significant investments in products and services expecting an even more significant return. Disaster recovery, however, is a rare exception: It’s perhaps the only service in which businesses invest hoping it never has to be used. By not planning for the worst-case scenario, SMBs accept an unnecessary risk of losing […]
Xero has announced a number of strategic partnerships today at Australia’s largest accounting technology conference in Melbourne, Xerocon Australia. In a keynote speech to over 1600 attendees at Xerocon Australia today, Xero Australia Managing Director, Chris Ridd, also announced that this week Xero expects to reach more than 250,000 paying subscribers using the global accounting […]
Apple Inc co-founder, Steve Wozniak, has been announced as a judge for the global 2015 Talent Unleashed Awards. Steve Wozniak will be one of a number of high-profile tech and entrepreneurship experts on the judging panel including Sir Richard Branson who will present the winners at the final ceremony on 11 September. Talent Unleashed 2015 […]
When people hear about your business, what do you want them to think? How do you want them to respond to your products? How do you want them to see your organisation? That’s your brand identity – quite literally your business’ reputation. It’s one of the most important elements involved in starting a business. This […]
It’s become common knowledge by now that the cloud is a vital tool for business success. Few companies are operating without at least some involvement in cloud computing. While much of the focus is mostly placed on established organisations finding new ways to use the cloud, the true success stories are coming from startup companies […]
The term ‘social media’ means something different to every single one of us. To some entrepreneurs, it may mean the next big thing – a powerful tool that promises unparalleled opportunity, which must be taken advantage of. To others, it’s simply a passing fad and an unprofitable marketing interest, a buzzword with no practical advantages. […]
A survey involving more than 400 practices across Australia shows that accounting firms are embracing cloud technology for themselves and clients. According to The Cloud Readiness Survey from Digital First, 43 per cent of accounting practices are anticipating a shift to cloud software in the next 12 months. The survey revealed that accounting firms understood […]
A survey conducted by Tech Research Asia (TRA) has revealed that the new Microsoft operating system, Windows 10, is seen as a catalyst for significant business change and an opportunity to drive greater productivity. With 75 per cent of businesses intending to adopt the new operating system, the survey involving 301 decision-makers showed that productivity […]
Most entrepreneurs speak of moments of inspiration when asked why they started their business but for Dominic Cain, it was desperation not inspiration that sowed the seeds of his success. Working in a kitchen, Dominic made numerous attempts to source particular ingredients or supplies to later concede that his efforts were futile. Confident there would […]
Technology is levelling the playing field for small business. Access to world-leading systems is no longer just for large companies with big budgets. Today small businesses including retailers can easily arm themselves with intuitive, bleeding-edge tools to compete with the Goliaths in their industry. This is all thanks to the cloud. Cloud-based services are having […]
