Tech
Innovation was the key word in 2016, supported by a bipartisan government agenda and highlighted through much success in the space, such as RedBubble’s $288 million IPO. In 2017, we should expect to see a new maturity coming to the market, with start-ups moving into scale-up territory, and – due to the government’s late-2016 commitment to […]
As 2017 begins, the marketing industry in Australia once again has proved – perhaps more so than many others – that it shifts year-to-year, season-to-season, and even minute-to-minute. Last year brought many changes and new trends to the marketing landscape with permanent changes to the way marketers operate. This year, we will see a new era […]
Adopting new technologies in a business is critical to drive digital transformation. However, 48% of Australian business owners are still reluctant to adopt new digital technologies due to a lack of understanding of how it works and the potential benefits. If businesses want to maximise their potential, a coherent, strong and concise digital strategy should […]
Hardly a week goes by without news of automation displacing humans from the workforce. Automation is a disruptive force that is transforming every industry, raising questions about the work that people do and the future relationship between man and machine. The recent study, ‘The Future of Businesses and Jobs in Asia Pacific’s Digital Economy’, highlights […]
With more Australians turning to ratings and review sites to help them make purchase decisions, it is imperative that businesses have a strategy for responding to negative reviews. Why bad reviews aren’t so bad A negative review isn’t necessarily a bad thing, as it can also provide businesses with an opportunity to develop the business […]
Imagine having complete visibility across your business to quantify exactly how and where resources are being used, so you are always ready to seize new opportunities. In an age of data, this is not wishful thinking. We already have all the information. We just need to understand it. Translating Raw Data The raw data exists, […]
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must. When was the last time you performed a Google search and clicked on the second page of the search results? In fact, when it comes to online shopping, many people don’t even scroll right […]
The South Australian Government will spend $2.4 million over four years on generating at least 14 tech start-ups from work being undertaken by universities and research organisation According to Manufacturing and Innovation Minister, Kyam Maher, the South Australian Rapid Commercialisation Initiative (SARCI) will see commercialisation experts drive license deals between the research sector and industry, with […]
Identity theft is a well-known threat and not just for individuals – businesses, both big and small, are also at risk. In fact, the Aberdeen Group has found that it costs the global business community roughly US$221 billion annually. For criminals, targeting unsuspecting businesses for identity theft is an attractive undertaking because its highly lucrative and, by comparison, the risks are minimal. […]
By 2020, one in three successful cyber-attacks on organisations will be via shadow IT (Gartner) – in other words, the apps and software employees use without their employer’s approval or authorisation. According to Vaughan Klein, Regional Manager of Collaboration at Cisco Australia and New Zealand, the billions of dollars Australian businesses invest in security annually […]
Looking back at 2016, we saw the widespread adoption of a new mindset by many corporates: an acceptance of the inevitability of digital transformation and the significant impact it is set to have in all industries. As this transformation continues, the adoption of new, more interactive technologies is set to reshape the way organisations interact with their […]
Usually, the first couple of years in business are an exercise in trial and error. Running an e-commerce business, though easier and cheaper to set up, is no different. Note: This article is the seventh in a multi-part series by Chris Dahl, providing guidance on setting up an ecommerce business. Read the rest: Ecommerce success begins […]
Digital marketing is a complex and relatively new field that can leave many start-ups and small business feeling overwhelmed. In order to reap the full benefit, businesses must ensure many moving parts are correctly aligned. In addition, digital marketing continues to evolve with new, ‘must have’ platforms popping up every day. While most businesses will have the basics of digital […]
Due to the increasing prevalence of cyberattacks on SMBs, information security has never been more important. When it comes to mitigating security risks, soccer – arguably the world’s most popular team sport – is full of useful insights for these businesses. Specifically, the key positions on a soccer roster are analogous with the different information security roles people play in […]
Co-founded by two French expats, Maestrano is fast-becoming one of Australia’s great start-up success stories. Buoyed by its most lucrative capital raise to date, the cloud computing platform provider is chasing an audacious goal: an addressable market of 4 million SMEs worldwide by mid-2017. The brainchild of compatriots Stephane Ibos (CEO) and Arnaud Lachaume (CTO), Maestrano gathers […]
Many businesses are using managed IT services these days, and there are some great reasons for doing so. You may be wondering whether you should be using them as well, so here is a guide to what managed IT services are and how to tell when you should be using them. Overview of Managed IT […]
Teamwork feels good when you all get together to get something done, and it can be a whole lot easier to find some effective solutions to any number of problems, when you work out the best way of achieving the best team collaboration possible. Software that is developed by someone such as www.avaza.com to fulfill […]
IBM veteran Steven Worrall has been selected to succeed Pip Marlow as the managing director of Microsoft Australia on 1 January. Marlow will depart the company after 21 years of service, including six years as its managing director, in late January to join Suncorp in the newly-created position of Chief Executive Officer, Strategic Innovation. […]
When trying to grow a business, it’s tempting to put most of your efforts into finding new customers. However, in many cases it can be more lucrative to encourage repeat business from existing customers. In fact, attracting new customers can cost you five times more than retaining existing clients, so it makes good financial sense […]
Digital transformation is the core focus of the Federal Government’s $1.1 billion National Innovation and Science Agenda, the aim of which is to ‘drive smart ideas that create business growth, local jobs and global success’. According to Jean-Baptiste Adet, Director of Customer Experience Management at OpenText Corp, an EIM (Enterprise Information Management) solutions provider, the […]
