Tech
Imagine having complete visibility across your business to quantify exactly how and where resources are being used, so you are always ready to seize new opportunities. In an age of data, this is not wishful thinking. We already have all the information. We just need to understand it. Translating Raw Data The raw data exists, […]
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must. When was the last time you performed a Google search and clicked on the second page of the search results? In fact, when it comes to online shopping, many people don’t even scroll right […]
The South Australian Government will spend $2.4 million over four years on generating at least 14 tech start-ups from work being undertaken by universities and research organisation According to Manufacturing and Innovation Minister, Kyam Maher, the South Australian Rapid Commercialisation Initiative (SARCI) will see commercialisation experts drive license deals between the research sector and industry, with […]
Identity theft is a well-known threat and not just for individuals – businesses, both big and small, are also at risk. In fact, the Aberdeen Group has found that it costs the global business community roughly US$221 billion annually. For criminals, targeting unsuspecting businesses for identity theft is an attractive undertaking because its highly lucrative and, by comparison, the risks are minimal. […]
By 2020, one in three successful cyber-attacks on organisations will be via shadow IT (Gartner) – in other words, the apps and software employees use without their employer’s approval or authorisation. According to Vaughan Klein, Regional Manager of Collaboration at Cisco Australia and New Zealand, the billions of dollars Australian businesses invest in security annually […]
Looking back at 2016, we saw the widespread adoption of a new mindset by many corporates: an acceptance of the inevitability of digital transformation and the significant impact it is set to have in all industries. As this transformation continues, the adoption of new, more interactive technologies is set to reshape the way organisations interact with their […]
Usually, the first couple of years in business are an exercise in trial and error. Running an e-commerce business, though easier and cheaper to set up, is no different. Note: This article is the seventh in a multi-part series by Chris Dahl, providing guidance on setting up an ecommerce business. Read the rest: Ecommerce success begins […]
Digital marketing is a complex and relatively new field that can leave many start-ups and small business feeling overwhelmed. In order to reap the full benefit, businesses must ensure many moving parts are correctly aligned. In addition, digital marketing continues to evolve with new, ‘must have’ platforms popping up every day. While most businesses will have the basics of digital […]
Due to the increasing prevalence of cyberattacks on SMBs, information security has never been more important. When it comes to mitigating security risks, soccer – arguably the world’s most popular team sport – is full of useful insights for these businesses. Specifically, the key positions on a soccer roster are analogous with the different information security roles people play in […]
Co-founded by two French expats, Maestrano is fast-becoming one of Australia’s great start-up success stories. Buoyed by its most lucrative capital raise to date, the cloud computing platform provider is chasing an audacious goal: an addressable market of 4 million SMEs worldwide by mid-2017. The brainchild of compatriots Stephane Ibos (CEO) and Arnaud Lachaume (CTO), Maestrano gathers […]
Many businesses are using managed IT services these days, and there are some great reasons for doing so. You may be wondering whether you should be using them as well, so here is a guide to what managed IT services are and how to tell when you should be using them. Overview of Managed IT […]
Teamwork feels good when you all get together to get something done, and it can be a whole lot easier to find some effective solutions to any number of problems, when you work out the best way of achieving the best team collaboration possible. Software that is developed by someone such as www.avaza.com to fulfill […]
IBM veteran Steven Worrall has been selected to succeed Pip Marlow as the managing director of Microsoft Australia on 1 January. Marlow will depart the company after 21 years of service, including six years as its managing director, in late January to join Suncorp in the newly-created position of Chief Executive Officer, Strategic Innovation. […]
When trying to grow a business, it’s tempting to put most of your efforts into finding new customers. However, in many cases it can be more lucrative to encourage repeat business from existing customers. In fact, attracting new customers can cost you five times more than retaining existing clients, so it makes good financial sense […]
Digital transformation is the core focus of the Federal Government’s $1.1 billion National Innovation and Science Agenda, the aim of which is to ‘drive smart ideas that create business growth, local jobs and global success’. According to Jean-Baptiste Adet, Director of Customer Experience Management at OpenText Corp, an EIM (Enterprise Information Management) solutions provider, the […]
Bolstered by a successful capital raise, earlier this year, Elanation co-founders Katherine Pace and Aimee Atkins have launched the start-up’s first offering, with the aim being to satisfy a gap in the kid-tech market for age-appropriate fitness wearables – and they’re just in time for Christmas. In July, Pace and Atkins closed Elanation’s final seed-funding […]
If there’s one thing the start-up world is full of, its buzzwords. In an industry where speed of disruption and change are the only two constants, many tech trends are here today and sadly, gone tomorrow. So the industry and even the wider community can be forgiven for thinking that Augmented Reality (AR) and Virtual […]
Talented and experienced SEO managers are a highly sought-after commodity in business. That’s because search engine optimisation (SEO) is one of the most crucial elements of any organisation’s digital marketing strategy, serving as the foundation for their brand’s online presence. Unfortunately, while there’s an abundance of SEO-related positions to fill, digital recruiters will tell you that truly great SEO […]
Small businesses across Queensland have until Friday, 9 December, to apply for a government grant to put towards the purchase of digital technologies and services that will help them to be more competitive and employ more staff. Matched funding of up to $10,000 (excluding GST) is available under the Small Business Digital Grants Program, which […]
Like any leader overseeing a large geographic region, I have often found myself meeting with partners in Sydney, attending a customer event in Auckland and joining an analyst briefing in Singapore – all in the same week. Unlike in the past, I have been able to meet these commitments without even having to board a […]
