Tech
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where […]
The business impacts of cloud technology and the benefits of partnering with start-ups were discussed by a media panel at Amazon Web Services (AWS) Sydney Summit, this month. Panelists included Dan Stinton, Head of Digital (WA) at Seven West Media, Scott Farquhar, the co-founder and co-CEO of Atlassian and David Curran, CIO of Westpac. Stinton spoke about where […]
There has been talk of a fourth industrial revolution for a while now. I believe it is well and truly here. The physical, biological and digital worlds are being brought closer than ever before by new technologies such as the Internet of Things, artificial intelligence, advanced data analytics and mixed reality. In turn, the way […]
Great ideas often come from startups and small to medium enterprises (SMEs), but the difficult question is what to do next, and at what stage should intellectual property (IP) protection be considered? It’s important to devise an IP strategy of what to protect and when, and costs can be a factor. Luckily, not all […]
Your brand is what sells your product. Brand management builds and maintains your brand’s reputation. Do your brand’s name, logo, and personality all reflect the identity you want to portray to consumers? Successful brand management will help to define and position your brand in the market, making you stand out from competitors and attract consumers. […]
Accelerated change is the new normal, and for businesses, the rate and the scope is staggering. Not only are organisations dealing with quickly evolving technologies, they’re racing to keep up with shifting customer behaviours and the lightening-fast pace of industry disruptors. To thrive in this environment, many industries are looking at innovative ways to invigorate […]
By employing a multi-channel strategy, creative types who aspire to run successful businesses they can self-manage can strike a balance between genuine customer connections and global reach, according to Linda Kozlowski, the COO of online marketplace Etsy. Kozlowski, formerly the COO of Evernote, told Dynamic Business that Etsy attracts hobbyists who want a creative […]
A common symptom of the 21st century is the reliance on a digital productivity tools…often to the point where the users become inefficient. Sound like an oxymoron? Recent research by Nitro shows Australians aged 18 to 25 (Gen Y) are over-reliant on email, apps, social media and cloud technology, and thus new productivity pitfalls are emerging. The research found specifically that nearly nine […]
As competition grows, retailers have to work increasingly hard to maintain steady foot traffic in their stores. But once you attract that traffic (be it through a compelling storefront, a killer omnichannel marketing strategy, or effective word-of-mouth), you should focus on crafting a personalised experience so unbeatable that those customers come back again and again. […]
The latest generation of office automation devices from Canon are designed to help businesses significantly reduce the cost of the document production while delivering on their digital transformation strategies, according to Peter Brittliff, Senior Manager Product at Canon. Brittliff said the four colour A3 multifunctional devices in the imageRUNNER ADVANCE C5500i Series reduce the burden […]
These days, everyone is on social media, and customers expect you to be too. No matter what industry you’re in, if you don’t have a social media presence, you may not be visible or accessible to a large proportion of potential customers. However, once you’re up and running, a worrying issue that social media managers […]
Starting an online store can be a great entrepreneurial step towards business success. Operating an e-commerce business offers the freedom to work your own hours and expand your market reach to a global audience. Besides, statistics curated by Selz, an online selling tool, indicate that an estimated 80 percent of internet users have bought something […]
As 2017 rolls on, cyberattackers will continue to exploit and severely damage Australian businesses by targeting their people, brands, and customers. According to PricewaterhouseCoopers (PwC), 65% of local organisations have experienced cybercrime in the last 24 months. There are no signs this will slow down as attackers become more savvy, more knowledgeable, and more socially […]
For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
Big data and business analytics are set for double digit growth, with the global market forecasted to grow to more than $203 billion in 2020, up from $130.1 billion in 2016, according to IDC. Moreover, small and medium businesses (SMBs) in particular are predicted to continue to increasingly invest in big data and business analytics, with […]
If there’s a job you need to fill, it’s likely the right candidate is on social media right now – but which platforms are they using, and how do you reach out to them? A recent study by the Australian Academy of Business and Social Sciences looked at recruitment processes and the unique challenges faced by SMEs or […]
Each year, some of the best “thinkers, makers, and doers” converge at Pause Fest to share new ideas across industries spanning creative, tech, and business. This year’s theme, Different Perspectives, explored diverse experiences of being human in an increasingly digital world. Erminio Putignano, from brand consultancy PUSH Collective, gave a keynote opening by reminding us […]
In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are […]
Surge periods are normal part of any business activity, especially as customer demand peaks around a range of common annual events such as Easter, which is just around the corner. Over the past few years businesses have seen about 50-60% increase in support volume over the holiday period, but despite being aware that businesses are […]
In the past 150 years of telephone technology, there are three landmark dates: 1876, when A. G. Bell first shouted, ‘Mr. Watson, come here’ into a mouthpiece; 1984, when Motorola introduced the first mobile phone; and 2007, when smartphones went mainstream. Smartphones had been available prior to 2007, but they were generally considered the instruments […]
