Tech
Global marketing software and solutions provider Marketo has entered into a multi-year collaboration with Google Cloud to scale Marketo’s infrastructure in the public cloud and create integrated solutions for marketers. The companies will work to integrate Marketo’s Engagement Platform with Google’s G Suite and data analytics, as well as leverage Google’s machine learning capabilities, so […]
You might sometimes feel like you’re living in a science fiction movie. And with headlines declaring advances in deep learning AI, space tourism and even artificial wombs, it’s easy to see why. The convergence of new technologies is having a multiplicative effect and no industry is immune. After more than five decades, Moore’s Law – […]
Businesses that fail to digitise risk eroding brand reputation and customer loyalty, according to research by e-signature provider DocuSign. The study, Digitise or die: Australia’s digital expectations, involved a survey of 1000 employed customers plus more than 100 senior decision makers across various business departments. Key findings included Four in five (80%) consumers view a […]
Although no business is 100% safe from ransomware, you’d be forgiven if you thought that only large, publicly-listed organisations fall victim to these potentially devastating cyberattacks. After all, when the NotPetya and WannaCry ransomware variants ‘took the world by storm’, just a few months ago, media coverage was dominated by successful intrusions against multinationals such […]
Over the last 18 months, the currency market has been weakened by a series of international political shocks – from Brexit and Trump, to Theresa May’s poor performance at the UK general election. However, there can be an upside to political uncertainty. For example, the weak pound is making British exports more competitively-priced overseas. For […]
Our complimentary malware webinar next Tuesday (8 August) will feature insights from SonicWall’s ‘Ransomware Tsar’ Brook Chelmo, Ahead of it, read up on the growing IT security risk of malware, including the headline-dominating Petya and WannaCry ransomware attacks. Here are some of our more recent stories on malware: No chance for traditional security solutions in countering the […]
AI should be used to augment the abilities of data analysts, rather than replace them entirely, according to Francois Ajenstat, an ‘assistive intelligence’ advocate and the Chief Product Officer with data visualisation platform Tableau. He spoke to Dynamic Business (DB) about the value businesses can derive from adopting AI-powered tools. DB: Investment in AI is predicted […]
Three in four SMEs (76%) have invested in technology over the last 12 months to boost their innovative capacity, according to research undertaken by cloud accounting provider MYOB. Other key findings from MYOB’s latest Business Monitor, which involved a survey of more than 1000 business owners and directors, also found that: Almost a third of […]
Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the director of a PR agency, I have recognised the power of influencer marketing to reach client’s target audiences and start real conversations with consumers. The rise of influencer marketing can be […]
With less than a year to go until the General Data Protection Regulation (GDPR) comes into effect, now is the time for small Australian businesses to prepare for compliance or face potentially crippling fines. You might not think it applies to you, however, if your business serves customers or individuals in the European Union, preparing […]
It’s no use generating traffic to your website if you don’t know what your visitors are doing when they arrive. Fortunately, Google Analytics can provide you with everything you need to know about your website visitors so you can understand them better. This will allow you to provide them with exactly what they want, helping […]
Today, most Australians carry at least one Wi-Fi-enabled device at all times and according to Cisco’s 2016 VNI report, more than 540 million public hotspots are expected to be online by 2021 to support smart devices worldwide further propelling their proliferation. While most retail businesses have realised offering a reliable Wi-Fi network for guests is […]
Offering a great customer experience is essential for any business and isn’t limited to the quality of your products. You could have great products at the lowest prices and still be driving customers into the welcome arms of your competitors with a sucky customer experience. The same applies to the user experience on your website. […]
As we grow, the police force typically holds a fluctuating relationship in favourability. As a child, they were a source of safety and security. Getting lost in crowds, they were the one figure you counted on for safety. But as a teen through to the years as a younger adult, they were typically a force […]
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021[1], brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant. Meanwhile, technology is inspiring brands to […]
The increased use and application of blockchain technology is set to disrupt companies of all sizes, across all industries, and in almost every area, from payments and transactions to contracts and identity verification. Small- to medium-sized enterprises (SMEs) will not be immune to the disruption. Blockchain technology was created to facilitate online payments via a […]
Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]
Over the last few years, improvements in technology have set the bar higher for events. From event specific technology, such as badges and apps, to AI, robots and VR, new technologies are revolutionising the way businesses conduct events. No longer will an interesting or unique venue be the draw card it once was. Today’s events are […]
The use of chatbots in mobile messaging will inevitably ‘usurp’ call centres as the norm in customer care but businesses must take care not to overstate the capabilities of their bots, according to Steven Fitzjohn, the regional vice president (APAC) at LivePerson. To better understand attitudes towards the use of chatbots in customer care, the […]
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
