Social Media

Australians are continuing their rapid adoption of social media, which is now having a considerable influence on their purchasing decisions.

Search Engine Optimisation (SEO) can be a little like a game of Snakes and Ladders. Certain valuable, relevant content creation can lift your rankings while other techniques like “keyword stuffing” mean you ride the slippery snake downward on Google rankings.

How to make the most of online video with social media.

Leigh Boin blogs about using Facebook successfully in your business.

“Let’s look at Facebook, which is far from being just a social network for the likes of Gen Y exclusively. For an increasing number of companies, Facebook is a successful business network.”

A new plugin is allowing jobseekers to easily submit their LinkedIn profile for job opportunities on an employers website, as the business networking site attempts to better its ability to connect talent with opportunity.

Online marketing has become a necessary part of every businesses marketing plan. Given its importance, it is critical that planning and research goes into your online marketing campaign, and your business is represented in a way that is consistent with its offline identity.

Cenk Baban looks at the latest social network to grace our computer screens – Google+

“No-one has found the business value of Google+ for SME’s yet, not even your competitors. We are currently in a discovery period, think of it like the first date.”

Edelman has launched Bloglevel and version 2.0 of Tweetlevel, two new tools designed to help companies navigate social media platforms, like blogs and Twitter, to identify which users are influential on a particular topic.