Social Media
With the internet now the most used channel for communication, promotion and transactions, a strong online presence can make or break a business. SEO and SEM have become part of everyday business vocabulary, but the application of these concepts is constantly evolving.
Businesses in any stage of the growth cycle are being invited to attend “Digital Day”, a free Small Business September seminar looking at how to use e-commerce and social media.
BigCommerce has rolled out a new Facebook application allowing online retailers to convert their Facebook pages into fully functioning online stores, for free.
You can’t always be present in an export market, but your website is. So you need to get it right.
LinkedIn data has found a fifth of hiring managers have employed a candidate due to their volunteer work experience, leading the site to add a “Volunteer Experience & Causes” field to users’ profiles.
Online research methods are evolving, as more consumers turn to the websites of trusted brands for information regarding product purchases.
Local employees are demonstrating new levels of awareness, self-education and self-regulation when it comes to social media, at the same time an increasing number of workplaces are restricting access to the ‘social web’.
Small business profitability slid to a record low during the last quarter, with many expecting to see more falls over the next year. Despite this less than positive news, many reported they’d be boosting their online and social media presence in the coming months.
Just four months after it began testing its daily deals offering, Facebook has killed the product, saying it’s learned a great deal from the exercise and will “continue to evaluate how to best serve local businesses.”
Social media has emerged as a cost effective way to brand, market and sell your products/services. It is a creative landscape for people and the brands they love to interact, share stories and build relationships with.
Businesses are being invited to enter the ‘Save My Website’ competition, and go in the running to win a $25,000 package including new website design, site search engine optimisation (SEO) and social media management.
A significant number of Australian businesses are now embracing digital marketing, but experts suggest they should also utilise cross-channel marketing to keep up with the rising use and growing culture of social media.
Just 10 minutes a day could be all you need to commit to social media, to make a marketing difference for your small business.
Marketing has changed considerably in the last few years as we enter a new age. Although some call it ‘The Age of the Unsustainable Economy’, from a business marketing standpoint we’re entering ‘The Information Age’ where anyone can access and share information easily and freely.
Need Facebook help for your small business? Then read on, because Dynamic Business has an exciting free course on offer to make you the master of your Facebook page.
Businesses are growing more reliant on referrals for growth thanks to social media’s climbing popularity, with business consultant Shaun Mahoney tipping the organisations that embrace social media will eventually dominate the market.
LinkedIn has unveiled the next generation of its mobile experience, improving its iPhone and Android applications and delivering a new HTML5 experience for users viewing their account in a mobile web browser.
Businesses are being urged to get involved with Facebook’s new Check In Deals discount service, which promises to generate awareness, encourage in-store traffic and increase repeat business.
Experts are suggesting Google’s new social networking platform will likely see greater popularity than its main rival Facebook, as it produces much-needed solutions for gaps in social media.
A recent social media report by Sensis revealed that just 14 percent of small businesses, 25 percent of medium-sized businesses and 50 percent of large businesses have a social media presence. Today, online marketing is an essential part of a business marketing plan and social media is one aspect of successful online marketing.
