Social Media

The call to action is what encourages readers to perform the action you want them to, whether it is to purchase a product, subscribe to your blog, or contact you for more information.

Today, it’s just not enough to be brilliant. People must know and remember that you are. For start-ups, that means a focus on creating a compelling brand right from the beginning.

Ah, social media. What is it? Why use it? Should you ever try to sell anything there? Unforgiving are the pitchfork-and-brimstone masses of social media, and let’s face it, they don’t like business.

The Australian Competition and Consumer Commission (ACCC) has recorded an increase in misleading conduct related to bogus online reviews.

Reach out to the people you already know, says Nick Bowditch, Facebook’s Head of SMB.

Very few of us make a big purchase without doing at least a little bit of research. Would you buy a car with taking it for a test drive, choose a wedding venue without a visit, or buy a house without an inspection?

North Sydney was named the eTown for 2013 at an event this morning, with Federal Treasurer and member for North Sydney Joe Hockey present to congratulate the council and local businesses.

In a classic example of an offer sounding too good to be true, and just that little bit too easy – a spate of LinkedIn scams reinforces that users can’t let their guard down.

Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.

After humble beginnings on Twitter just a few years ago, the hashtag has grown to become a more powerful marketing tool than many thought possible.

Social commerce, the name given to driving sales through activity on social networks is estimated to grow to $30 billion globally by 2015, up from $15 billion in 2013.

A new report forecasts the future of online video advertising expenditure to grow by 31% over the next five years – in dollar terms, that’s an increase from $133 million in 2013 to $513 million in 2018.

When the Victorian rail animation ‘Dumb Ways to Die’ exploded onto the social media scene last November, the extent of its success was a surprise in the ad world.

In the last year, a growing number of businesses have started placing social media communication in the hands of customer service staff, rather than marketing personnel, with promising results.

The majority of small business owners under 40 believe embracing social media and technology can give them an advantage over big business.

Given there are dozens of popular review websites for every type of business, you could be forgiven for thinking that consumers wield more power than ever when it comes to online feedback.

Having a post go viral is like liquid gold for a business. To reach the same number of people, a business would have to spend millions of dollars in advertising.

With more than one billion Facebook users competing for posts, likes and shares, it can be difficult to make sure your social content reaches its fullest potential.

The latest figures from the Australian Bureau of Statistics (ABS) revealed that the number of Australian stay-at-home Dads almost doubled over the past decade.

SEO is a confusing subject for many business owners, myself included. Having your website on the first page of search engine results can make a big difference to your business success, but how do you get there?