Strategy

As a small business owner, you have to wear so many hats. In many cases you’re the finance department, the IT department, the marketing department, the HR department, the list goes on and on.

As people put more and more of their professional and personal lives on social media, it’s high time to make security a priority, and particularly so if you run a business.

QR codes have been widely used as a marketing tool and when used effectively, can add value to the consumer experience. Using the codes for mobile coupons may be one such way.

If it feels as though you’re losing more customers than you’re gaining, you probably are – and while it’s easy to blame the economy or the government, your business starts and ends with you.

Social media is a critical tool in promoting your business, products and events, but it needs to be done right in order to be effective.

Virtual signage integrator, Prendi, has responded to the ever-challenging consumer landscape with their new product – The Virtual Wardrobe – helping retailers bring some of that online shopping experience into their store.

Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.

Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.

Developing content for social media platforms, whether it be curated or created is one of the most important activities of social media marketing.

In an unstable economic climate, retaining customers is more cost-effective than gaining customers. RSM Bird Cameron offers 5 steps to ensure customer retention in your business.

New study by Fifth Quadrant found that 70 percent of Australian companies are offering social media as a customer service channel, while only 31 percent of consumers are making any use of it.

Dynamic Business recently sat down with Jason Chuck, Vice President, International of leading online dating site eHarmony. Here’s what he had to say about online dating, customer-based strategising and international expansion.

Dynamic Business recently sat down with Misha Logvinov of Lithium Technologies to learn how small business can do social media better. Here’s what he had to say.

Every day millions of people around the world interact and engage in social media. And as more businesses connect in this space, many are struggling to measure their social media efforts.

You assume because you don’t sell directly to consumers that social media isn’t important? Think again.

More Australian businesses are allowing customers to post comments and feedback either on the business’ website or on their social media sites. With the benefits of customer interaction comes the risk of legal liability for customer comments on a business website.

Twitter is a great way to communicate with customers but it’s just as useful for networking with other businesses, industry tastemakers and even potential investors. But how do you get their attention?

Google introduced authorship markup in 2011, but many small businesses have yet to understand its importance. If you’re still wondering what all the fuss is about, read on for some helpful pointers.

All small businesses need to learn this lesson, that time is no excuse not to invest in social media.

Read this great story from September 25 regarding some great lessons on how to make the most of your LinkedIn account.