Small Business
Australia’s small businesses often face a number of hurdles before they can establish successful export operations. Taking a lesson from successful exporter and music education supplier, LearnToPlayMusic.com (LTPM), small businesses exporters should follow these five steps to maximise export success. Identify the market gap LTPM’s founder, Gary Turner, had a vision when he started his […]
Australian businesses using Vend, TouchBistro, Posboss, Abacus, SalesIn, Mobi2Go or Boppl can now integrate with Square to simplify payment needs. The integration will give business owners across Australia who are using alternative point-of-sale and order management platforms the ability to accept payments with Square. Australian businesses can now access Square’s affordable hardware, fast deposits and online payment solutions […]
As competition grows, retailers have to work increasingly hard to maintain steady foot traffic in their stores. But once you attract that traffic (be it through a compelling storefront, a killer omnichannel marketing strategy, or effective word-of-mouth), you should focus on crafting a personalised experience so unbeatable that those customers come back again and again. […]
Hiring a motivational speaker to facilitate a workshop is a cost-effective way to boost employee morale, thus improving a company’s overall production. These workshops take less than a day to complete and will provide benefits that will reverberate throughout all levels of the business for many months to come. ICMI Speakers Bureau will connect you […]
Well, that was a stinking few months! Thankfully, with March bringing summer to an end, we’ve seen a cooler change and hopefully this will be a boon for workplace productivity. What effect do these sweltering few months have on your business? Earlier this month, the Climate Council released their assessment of summer 2016-17 – dubbed “the […]
It’s not always easy to take up a CEO role. It can be easier if no one liked your predecessor. It can be harder if you’re taking over from the founder and harder still if the founder is still in the business. The nature of the challenge depends somewhat on the stage at which the […]
Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching for a product or service, and they will hopefully come across your website. This is your chance to make a good first impression. Your website is like your online business card, […]
A small business is more than a bottom line for an owner; it is often their heart, soul and passion. By taking the plunge and setting up and running a small business, all your time and energy becomes focused on making your life’s dream a success. However, with all of your energy invested in your […]
FinTech start-up Neu.Capital, which acts as a match-maker for mid-sized companies and investors, has been able to significantly reduce the cost of acquiring new clients. The company’s director Joshua Khoddami spoke to Dynamic Business about the crucial role played by marketing automation. The ex-manager of Sydney-based digital agency The Web Showroom, Khoddami co-founded Neu.Capital with Edward Jones and Cyrus Church, both […]
If there’s a job you need to fill, it’s likely the right candidate is on social media right now – but which platforms are they using, and how do you reach out to them? A recent study by the Australian Academy of Business and Social Sciences looked at recruitment processes and the unique challenges faced by SMEs or […]
The modern business environment is tough, and fraught with challenges that can make or break your business. These days, it’s not enough to simply offer a quality service or product. The characteristics that set aside successful modern businesses are simple – agility and innovation. The ability to react quickly to opportunities is paramount to the ongoing […]
In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are […]
Australian SMEs and start-ups are increasingly taking advantage of the changing global economy and importing goods that may not be available locally or can be produced at a cheaper price overseas. While importing can be an excellent way to grow your business and keep production costs to a minimum, it is important for SMEs to […]
This may be a passage from Lewis Carroll’s novel Alice’s Adventure in Wonderland but it perfectly sums up the strategic approach of many Australian businesses… “Would you tell me, please, which way I ought to go from here” said Alice. “That depends a good deal on where you want to get to”, said the Cat. “I don’t much care […]
The recently released Franchising Australia Report from Griffith University tells a positive story for franchising, and particularly the retail sector. The report revealed there were 1120 business format franchisors in Australia last year, and despite the flat economic environment we’ve been operating in, franchise brands have grown. This has subsequently led to increased sales turnover […]
What do all successful businesses have in common? They’ve managed their finances effectively with good bookkeeping habits. Every business – no matter its size – needs an organised financial recording system to keep track of its expenses. Adopt these 5 bookkeeping habits to stay on top of your business’s finances. Invest In the Right Software […]
There has never been a better time for Australian companies to expand into Asia. Today, China is Australia’s largest trading partner for both imports and exports. Opportunities abound, as China now has the world’s largest middle class population which leads it increasingly towards a market for high grade goods and services. For example, China is […]
When it comes to measuring success, everyone has their own metrics. In business, however, high achievers possess the same characteristics. Creativity, flexibility, forward-thinking, self-motivation, organisational skills and a willingness to take risks are all essential for business owners. Here are some other traits you should seek to embody as you drive your business to greatness: […]
Online marketing is changing all the time, and new techniques are constantly coming along. One technique that has been around for a few years now, and which is becoming increasingly important all the time, is video marketing. Videos are popular because more people are using their phones to access the internet, and mobile internet speeds […]
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
