Small Business
In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are […]
Australian SMEs and start-ups are increasingly taking advantage of the changing global economy and importing goods that may not be available locally or can be produced at a cheaper price overseas. While importing can be an excellent way to grow your business and keep production costs to a minimum, it is important for SMEs to […]
This may be a passage from Lewis Carroll’s novel Alice’s Adventure in Wonderland but it perfectly sums up the strategic approach of many Australian businesses… “Would you tell me, please, which way I ought to go from here” said Alice. “That depends a good deal on where you want to get to”, said the Cat. “I don’t much care […]
The recently released Franchising Australia Report from Griffith University tells a positive story for franchising, and particularly the retail sector. The report revealed there were 1120 business format franchisors in Australia last year, and despite the flat economic environment we’ve been operating in, franchise brands have grown. This has subsequently led to increased sales turnover […]
What do all successful businesses have in common? They’ve managed their finances effectively with good bookkeeping habits. Every business – no matter its size – needs an organised financial recording system to keep track of its expenses. Adopt these 5 bookkeeping habits to stay on top of your business’s finances. Invest In the Right Software […]
There has never been a better time for Australian companies to expand into Asia. Today, China is Australia’s largest trading partner for both imports and exports. Opportunities abound, as China now has the world’s largest middle class population which leads it increasingly towards a market for high grade goods and services. For example, China is […]
When it comes to measuring success, everyone has their own metrics. In business, however, high achievers possess the same characteristics. Creativity, flexibility, forward-thinking, self-motivation, organisational skills and a willingness to take risks are all essential for business owners. Here are some other traits you should seek to embody as you drive your business to greatness: […]
Online marketing is changing all the time, and new techniques are constantly coming along. One technique that has been around for a few years now, and which is becoming increasingly important all the time, is video marketing. Videos are popular because more people are using their phones to access the internet, and mobile internet speeds […]
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
Surge periods are normal part of any business activity, especially as customer demand peaks around a range of common annual events such as Easter, which is just around the corner. Over the past few years businesses have seen about 50-60% increase in support volume over the holiday period, but despite being aware that businesses are […]
As someone who travels a fair amount as part of my job, I’m well versed in the art form of packing luggage. The last thing I want is to lug around extra weight that just isn’t necessary, especially when travelling domestically or heading interstate just for the day. And it’s not only for convenience, airline […]
Customers have never previously had such a powerful voice thanks to the ever-growing capabilities of the internet and social media. The customer voice has also been amplified with the rise of online customer reviews. Online customer reviews can sometimes be feared by businesses due to the potential for customers to post negative feedback and rate […]
How many times have you heard little boys described as “strong”, while the same behaviour in a little girl would be called “bossy”? Or a male CEO described as “determined or smart” while a female demonstrating the same business acumen would be called “calculating or shrewd”? There’s no escaping the fact that we are all […]
Having a pool of regular, paying customers is a huge boon in business but it’s by no means a guarantee of healthy cash flow – without question, the lifeblood of every organisation. As the general manager of InstallEx – an installation and constructions services provider with national clientele – Jeremy Turner knows that optimal working […]
Over the past 10 years, we’ve seen AirBnB become the largest accommodation provider with no properties, Uber become the largest taxi company with no cars and Alibaba become the largest retailer with no stock. Tesla, which is changing the rules of the game in the automotive industry, is led by someone with no industry experience […]
Think about the last time you ordered an Uber… how did you find the experience? Convenient and time-efficient? Perhaps, enjoyable? Now, think about the last time you lodged a request either for leave or help from IT, or tried to raise a purchase order (PO)? How would you rate that experience compared to your last […]
In some ways, running a small business is a lot like being a plate spinner, especially if you’re overseeing several projects. You’ll need excellent coordination and a watchful eye; otherwise you’ll end up with smashed chinaware. As you grow in confidence, you might seek to add more and more plates to the mix. At some point, you’ll require an […]
Seventeen businesswomen were inducted into the Businesswomen’s Hall of Fame this week. Now in its 19th year, the initiative celebrates female business owners, including social entrepreneurs, who are not only trailblazers in their industries but role models for other women. The Businesswomen’s Hall of Fame was developed by Suzi Dafnis, the founder and CEO of HerBusiness […]
What is mojo and why should having it matter to you? Mojo is having passion, drive and a clear plan to get what you want in your business. Mojo makes everything run smoother and makes it that much easier for you to stay focused and determined. Mojo is the juice you need to achieve your goals. […]
There were at least 166,000 job vacancies across Australia in December, indicating substantial labour demand from the business community. That said, employers are struggling to fill around 30% of skilled job vacancies. With 720,000 unemployed Australians looking for full- or part-time work, there’s plenty of untapped labour. So, why do so many vacancies remained unfilled? […]
