Retail
How to get AI tools recommending your products before Black Friday
We look at why AI referred shoppers convert better, and the product page fixes PwC Australia and Stripe say could get you recommended.
Australia’s retail sales are shattering records, all thanks to inflationary pressures
The retail sales in Australia has achieved a new high for the fifth consecutive month.
New research reveals shocking amount of abuse experienced by Australian retail workers
As the holiday season comes to an end and some of the pressure on Australian retail workers subsides, new research by the University of Sydney (USYD) and the Australian National University (ANU) reveals the massive toll of the pandemic on these workers. The report, titled Pandemic Pressures: Job Security and Customer Relations for Retail Workers, […]
Australian brands: Unplugging a massive diversified market in India
Traditionally, Australia’s largest exports to India have been coal and international education. However, Australian brands have recently uncovered the potential of two new sectors: health supplements and wine.
Businesses gravitate towards innovation; customers want data protection: Mastercard & HBR Report
75 per cent of executives view customer insight as a vehicle for innovation.
Trust and the role it plays in creating strong customer relationships
Byline: Charles Heunemann, Managing Director, VP Asia Pacific for Natterbox Limited Acclaimed American author Dr Stephen R. Covey argued that in all our relationships we have an “emotional bank account” and our interactions either increase or decrease the balance of trust and connection. “When the trust account is high, communication is instant, easy and effective,” […]
Why selling online makes smart sense for Australian service businesses
In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows […]
How to get a brand 10 times your size to join forces with you
If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board. […]
Five things you need to know before selling overseas
The advancement of technology has radically changed the way that consumers browse for items and make purchases. Shopping online for items overseas has become as normal as picking up a bottle of milk from the local corner store. Consumers around the world now expect to be able to browse international brands at anytime, anywhere and […]
Entrepreneur tips for scaling your online business
Amy McWaters is the COO of The Hamper Emporium and is responsible for the day-to-day operations and logistics of the company, while ensuring customer satisfaction. On top of that, she is also the COO of SOL Group Australia, Australia’s leading online gifting company. Amy draws on her expertise and experience to share her insights for scaling […]
Aussies want better online experience before they shop outside their comfort zone
Before venturing outside of their comfort zones and purchasing from a new category online, Aussies want a better overall experience from online retailers. More than 40% of online shoppers have never purchased appliances, jewellery and hardware online 60% want cheaper shipping and returns if they are to purchase from new categories online 56% want to […]
Direct or die: what the direct to consumer trend means for Australian retailers
It’s not a new thing but it’s fast becoming a ‘thing’. Brands around the world have collectively twigged to the benefits of dealing directly with consumers and Australian retailers which make a business out of selling multiple labels will soon be on notice to up their game. Fail to do so and they risk losing […]