How to attract customers when your business isn’t exciting
How to make your business exciting all the time.
Opinion
How to make your business exciting all the time.
What are your goals for the rest of the year?
How can SMEs turn this enthusiasm into true innovative action?
How can your employees be kept accountable?
Last week a CEO peer shared a story of frustration with me. He had created a new job description in about an hour and sent it to his management team for feedback. Three days and 10 hours of time- sheeted effort later, the job description came back to him from the team with minor changes […]
Last week I received a call from a CEO overseas who had slipped into a very dark place. He had acknowledged that his levels of anxiety were “out of control”: sliding relationships at home; constantly thinking about work problems; poor sleep patterns; negative thinking about work colleagues; poor diet and a growing reliance on alcohol. […]
Do we always know when companies collect personal information about us? When we choose to provide personal information, do we know how it will be used and stored? Often we do not. The scale of the problem of improper data collection was illustrated by recent revelations that Cambridge Analytica, a research and marketing firm, likely […]
Any first time business owner will encounter the world of numbers and sometimes, become stuck among the intimidating and sometimes confusing jungle. Budgets; a word no one is thrilled to hear but its presence is critical to the success of a business. It’simportant you live for a budget. Make budgets your ally Financial plans and […]
If Sales Training werethe cure, we would not have businesses small and large frustrated with Sales & Business Development constantly being the least productive and leastaccountable area of the business. Sales Training addressesthe ‘symptoms’, not the ‘core’ age-old problem. The persistent-core problem is that Sales & Business Development is an incidental career. Why? There is no tertiarypath. […]
When the iPhone introduced us to Siri and her dulcet tones, artificial intelligence (AI) became mainstream. Answering fundamental questions or checking the weather, AI has been behind consumers’ thirst for fast and convenient information, pushing tech companies to rollout this technology to help the consumer. From Google to Sony to Facebook, the big names in […]
Starting a business can be both exciting and overwhelming – where do you start, and will it be a success? Below is my checklist for those looking forward to the challenge of starting a business. Will it be a hobby or a business? All businesses start as a small business and a lot of small businesses […]
The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning speed. Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all about the company finding the customer. These marketing techniques were interruptive […]
When you consider the thousands of business owners in Australia, it’s highly unlikely any of them would intentionally hamper their organisation’s consistent growth. Unfortunately, however, many are unintentionally doing just that. Across the country, many business people are inhibiting their success by not learning, adopting, and adhering to good business practices – and this is […]
I’m a firm believer that if you micro-manage or clock watch an employee, you’re setting them up to deliver the bare minimum. I’ve had it done to me. I’ve found myself sitting in front of a disgruntled manager, trying to explain why I was 10 minutes late back from lunch. They were not sympathetic to the […]
Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers, says Vamp’s Aaron Brooks. The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The […]
Gender equality seems to be the topic on everyone’s lips – yet despite an increase in awareness and such extensive media coverage, it’s something that many businesses still struggle to achieve. As women in leadership roles of male dominated businesses, what can we do to inspire an internal culture shift? When I first stepped into […]
When people moan about millennials, I occasionally share the sentiment… however, my response is usually “well, who bred em?” rather than “yeah, who’d have them”. I also like to point out that it’s their birthright to be different in order to keep pace with the modern world. Isn’t every generation different to the last? And […]
Over the last three decades, many aspects of our culture have been influenced by the rapid growth of social media, technology and the ground-breaking vision of entrepreneurs. In this climate, we are more likely to pay attention to personalities rather than scientists, with celebrity and wealth being favoured over wisdom and traditional evidence. Indeed, so […]
Boys Clubs as we once knew them may have changed, but when the heads of major corporations like Uber and 500 Startups continue to be caught out on their own sexual missteps, is accepting this boys club culture as simply ‘evolving’ really enough? Last year, Dynamic Business published an article by Chris Maxwell outlining the […]