Opinion

Although profit is measured by dollars on the bottom line, the size of that profit can be a measure of how you treat people. Sometimes it is the processes we put in place that damage people.

An inviting atmosphere at a healthcare clinic can be the difference between a continuous stream of patients and an empty waiting room.

Much of the fear and anxiety over public speaking boils down to the unknown or ambiguous elements of the presentation itself. Even a little bit of preparation can significantly reduce your anxiety.

We’re moving away from the days when we could have completely separate and siloed systems for the different areas of our business – like accounting, operations, online and in-store. The future is all about connectivity.

‘What do you do?’ is a standard icebreaker, but it’s also a qualifier to see if there is potential to do business with the person standing before us.

Fortunately for large scale corporates, although key person risk can be nominally substantial, companies are well capitalised to weather the loss. The same cannot always be said for SMEs.

The most common threats are targeted attacks. These include spear-phishing emails, exploit of unpatched systems or software and crypto-ransomware attacks. However, part of the challenge with SMBs is awareness.

More Australians are encouraged to venture into the SMB world and are on the lookout for savvy business advice. Here are 5 must-know tips.

Real estate is a very competitive field, and beginners need to have a thorough understanding of what they are getting themselves into in order to make smart investments.

Those at the forefront of their industries often offer unique insights into what will become popular trends in the years to come. While no prediction is concrete in nature, it does help us get a better picture of where the world is heading and what our lives will be like as we use technology even more.

An individual earns income, pays income tax and then pays expenses with what’s left. A business basically pays for expenses with pre-tax dollars whereas an individual pays expenses with post-tax dollars.

These days any business—small, medium, or large—can access enough data to analyse patterns, trends and find new ways to make better decisions. In the digital age, there’s no such thing as being too small for big data.

When the words artificial intelligence are floated about many of us instantly think of self-aware and highly intelligent machines intent on the destruction of the human race, not small business advantages.

Kind words can perhaps unintentionally disarm an entrepreneur into believing that it is obvious they will succeed. So before you turn your great idea into a business, there are some tough questions you need to ask yourself.

It has never been more vital than now for IT professionals to identify ways that can help the company as a whole make more intelligent business decisions. Importantly, they need to determine the best allocation of resources by gaining a better view of their IT and whether they are truly achieving value for the organisation.

As a marketer, one of your goals is to increase sales by bringing in more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert.

Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.

Advances in technology and cloud computing have made working from anywhere possible. Recent tax amendments in the latest federal budget have also incentivised this, allowing businesses to give their staff all the equipment they need to be truly mobile.

Dr John Demartini shares how to create more business leads than you could ever follow up on, by mastering the art of networking.

Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.