Opinion
The global business community is an ever-evolving environment due to the fast-paced world we live in. Keeping abreast of current technology and business practices can be challenging due to schedule overload. Online training provides a broad range of business skills and is a perfect option for motivated employees who are ready to enhance their skills […]
Technology is levelling the playing field for small business. Access to world-leading systems is no longer just for large companies with big budgets. Today small businesses including retailers can easily arm themselves with intuitive, bleeding-edge tools to compete with the Goliaths in their industry. This is all thanks to the cloud. Cloud-based services are having […]
Over the last few months, there has been a noticeable shift in the online marketing campaigns of most businesses toward incorporating content marketing strategies. This is a direct result of the advisory from the search engine giants, particularly Google, to focus on providing the ultimate User Experience to end users by emphasizing fresh, relevant and […]
Like many interesting learning experiences, they can arise from the most unorthodox of circumstances. The unorthodox setting I was on a chairlift with a newly found ski companion in a relatively unknown corner of Hokkaido. It was snowing heavily. I was the spritely age of 27. My ski companion was in his late 50’s (specific […]
Like innovation, disruption, visionary and out-of-the-box thinking, thought leadership is perhaps one of the most overused and often wrongly applied terms. The dawn of the digital age has enabled pretty much anyone with a voice to become a thought leader. More people than ever can aspire to have the same voice as a Sheryl Sandberg […]
From humble beginnings, Dean Ramler has turned his startup, Milan Direct, into Australia’s number one online furniture retailer. He shares his expert opinion and advice around starting, growing and staying competitive in the market. When you start a business, you’re so focused on the day to day that it’s difficult to step back and look […]
No one drives their car staring at the dashboard. Sure, it provides excellent information on speed, fuel consumption and even find out if the engine is running properly. If the driver doesn’t look out the windshield however, a crash is guaranteed to take place very soon. Data discovery is very much the same. Internal data […]
How many times has it happened, another week ends and you feel like it was the longest in memory. You ask yourself, why do I do this job? What is the alternative? What would change bring? The reality could be that if you changed jobs you would find yourself in the same situation in a […]
When it comes to running a business, many people don’t like the networking aspect. It takes a lot of effort and can be difficult or uncomfortable. It’s easy to think that a good product or business idea is all you need to get started. I’m a big proponent of networking as it’s had a huge […]
Do you use social media to grow your business? While social media can have a very positive impact on your business, a social media marketing mistake can be detrimental and even potentially disastrous for your professional image and reputation. Even if you are a seasoned Twitter or Facebook user there are a few pointers to […]
The way we do business today is almost unrecognisable compared to how we worked only a few years ago. The emergences of digital technologies are changing the way we work. From invoicing customers on your mobile phone to Skype calls with clients based thousands of kilometres away, business life as we know it has changed […]
From festivals, conferences, live entertainment and sporting events to outdoor installations and initiatives, it is no secret that Australia is home to a diverse event portfolio annually. Now, more than ever, the experiences created by these events are no longer confined to ticket holders with a physical presence, but filtered through to online and social […]
Creating an offline marketing strategy is often neglected by small businesses, because online marketing is cheaper, more convenient, and increasing in importance for generating sales. Online purchases are on an upward trend each year, so it makes sense to allocate more resources to online marketing. However, offline marketing is still effective! Because fewer businesses are […]
Today’s customer journey is increasingly fragmented and complex as consumers interact with brands offline and online across multiple channels. We might have a quick browse online during our lunch breaks, skim through Facebook on the commute home and have a casual glance at our iPads while watching TV. To add to this, customer expectations are […]
Internet of Everything (IoE) has become a generic term used to describe introducing connectivity and intelligence to pretty much any inanimate object you can think of in order to give it added functionality – everything from a slow-cooker that connects to the internet, to connected cars, to a smart bed that monitors sleep patterns! Smart […]
If you ask people what their perception is of an online business, majority will describe an e-commerce site or a website that sells merchandise. But there are many ways you can have a business online without directly selling products and services. You can set up an informational website which generates revenues through advertising placements. Or […]
With the ever growing rate of electricity prices, it makes sense for business owners to take a good hard look at their energy costs. Chances are you’re losing out on money. When you’re operating a business, it can be common to ‘forget’ about the cost of energy and efficiency. Energy costs are rarely put into […]
Now more than ever, it’s crucial for businesses to be technologically enhanced to keep up with the fast-paced competition. Simple procedures must now happen in seconds, and data must be available at any location so businesses may function fast and efficiently. The cloud system offers this advantage to every business, making it a necessity if […]
Whether you’re taking on a franchise, buying an existing business or establishing a start-up, starting a business comes with a never-ending list of challenges and, while each business is unique, there are a few common mistakes that people make when starting out. 1. Trying to ‘do it all’ Your business is very much like your […]
With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.
