News
Rick Mapperson blogs about how we can use our competitors to get ahead.
“While you should not run your business constantly looking over your shoulder to see your competition, it is important to understand the market in which you operate and what your ideal customers are looking for.”
Julian Smith blogs about the importance of taking a holiday.
“Welcome back from the Easter break! Not sure about you, but I took a short break and it gave me a little time for reflection (and perhaps overindulgence in chocolate!). It’s not until you’re on holiday or in the middle of taking a short break that you realise just how important it is to step out and switch off.”
Word-of-Mouth marketing is simply conversations about a brand, product or service. It is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, service. Think about the last time you talked about a consumer experience with friends, family, or colleagues. Maybe it was how much they’d […]
Colette Hayman tried to retire after selling tween jewellery success story Diva but found it too boring. She tells JEN BISHOP how she’s back and starting from scratch, putting her name to another retail jewellery concept, Colette Accessories.
In recent years Google Adwords has emerged as the dominant marketing channel for businesses looking to advertise on the web. Here’s 7 hot tips for making the most of this advertising tool.
Julian Smith blogs about what small business wants from the Federal Government, and how they’re not getting it.
“We don’t want the Government to lump businesses together as a single voting block. Businesses come in different shapes, sizes, demographics and financial positions and the Government cannot apply a ‘one size fits all’ approach.”
HP have hit #1 on the Laser printer charts and to celebrate, they’ve got 4000 CDs to give away! Read on to secure your copy.
Risky business has proved fruitful for online accommodation provider Quickbeds.com. Divisive marketing tactics have culminated in rapid growth just six months after the brand’s million dollar re-launch.
“When I took this project I knew I wanted to do something different with the brand but I was still surprised when I found myself sitting in the middle of Australia Square in Sydney, in a bed with Warwick Capper, while people took photos of us and uploaded them onto Facebook”, Feenaghty said.
There is no doubt that technology is changing the way we work. With the rise of mobile gadgets, Australian employers increasingly expect their staff to be on call outside of work hours, and even when they’re on holiday.
If you caught the ABC’s Paper Giants miniseries last night, on the launch of Cleo magazine into Australia, with Ita Buttrose at the helm, you will have been as impressed as I was.
‘Hot desking’ or office sharing has become the hot thing for small businesses in Australia, but Specialist recruitment consultancy, Kelly Executive, warns employers to consider both the positive and negative impacts before making such a chang
Australians aged 18-24 years have abandoned the notion of owning many of life’s necessities in favour of renting, loaning and swapping due to lack of affordability, according to a major study of consumer spending trends.
Australia’s stronger economy is encouraging small business growth. While it’s an exciting time for many SMEs, expansion brings with it higher costs.
Greg Charlwood, Managing Director of Bibby Financial Services, outlines how business owners can review their financial position over the Easter break, to ensure they can comfortably cope with the added cash flow needs that accompany growth.
Serious national skills shortages are re-emerging after a brief oversupply in the December quarter as Australia faces increasing demands from the rebuilding phases after natural disasters this year and the ongoing resources boom, according to the latest Clarius Skills Index.
Tony Blair is one of the most engaging, respected and in-demand speakers of his generation, and in July, he will be appearing in Australia and New Zealand for the first time ever.
Email is being used by bosses and employees to avoid blame, look busy and make random demands; a trend that’s damaging communication in Australian workplaces.
2011 has been a year of natural disasters and bringing a business back from the devastation of an unforeseen event isn’t easy. Follow these tips to help rebuild your business or to better prepare for the worst happening to you.
Becoming a more effective leader is the key to freeing yourself from the nitty gritty – and enjoying your work more. But for many business owners and managers, there is so much coming at them each day that it’s difficult to do more than simply react to it.
LinkedIn, the world’s largest professional network with more than 100 million members globally, has surpassed two million members in Australia.
LinkedIn set up its direct presence by establishing an office in Sydney in January 2010 and has recently opened an additional office in Melbourne. The company has also grown its local team to 20 staff working across sales, marketing and recruitment solutions.
No need to let lack of money and resources hold you back. BlackBerry Apps can help you run your small business with the slickness of a big business, often for free. We share some of the best apps that could work for you.
