News
Michelle Gamble blogs about nurturing leads and using your database as a powerful marketing tool.
“Save the sales pitch to a small section of the newsletter and only let them know when there is something different happening- for example a new product or when you’re running a special offer.”
The Pisces Group, a decade old financial service and mortgage software company, has had its mortgage service and Newsnet messaging business acquired by Santapau Limited, for an undisclosed sum of money.
Stuart Bennie looks at the retail revolution, and whether it’s happening thanks only to the internet.
“The revolution is far deeper than internet sales. Technology is providing the shopper with a raft of options previously unthinkable.”
Bain Capital has signed a definitive agreement to acquire MYOB Ltd for an undisclosed amount of money, from the consortium led by Archer Capital which acquired the business in February 2009.
The creator of the Swing Gate, which reduces the risk of serious injury to farmers when moving livestock through cattle yards, has won the 2011 Inventor of the Year award.
The Sydney Writers’ Centre is running an intensive half-day seminar for business owners and entrepreneurs keen to learn the skills to write a business book.
Lady Danielle Di-Masi blogs about embracing LinkedIn and enjoying the connections it will deliver to your business.
“LinkedIn is a brilliant way to connect with associates all over the world, not just those that may be in your local business groups. You can connect with like minded entrepreneurs, or people in companies that you wish to work with, speakers or consultants you want to learn more from …”
The Government announced reforms designed to make it easier for people to switch banks overnight, with a Treasury-led working party to ensure the changes are enacted by July 1 2012.
The Do It Yourself (DIY) and home improvement industries are expected to flourish over the next 12 months, with other industries more likely to feel the crunch of limited consumer spending, according to new research by IBISWorld.
In part two of her blog series on whether marketing is manipulative, Phoebe Netto looks at how to ethically use three tools designed to trick or influence.
“Get to know your ideal customer. The idea is not to convince them of something that they do not want or need. If you do that you’re being manipulative and aren’t likely to see repeat business or positive word-of-mouth.”
Hamish Anderson blogs about the danger of believing your business is too small to be hacked.
“One of the biggest areas overlooked by business owners and managers is the area of software version control, or perhaps more precisely, keeping the software on all their machines updated; be this a new version or just a patch.”
Rick Mapperson blogs about finding out the hard way it’s vital you take good care of yourself.
“Have you found that if you are working long hours trying to get through a large task, that if you put it aside until you have had a good sleep, that you can complete the task in half the time?”
The five finalists for the University of Queensland (UQ) Business School Enterprize Awards 2011 have been announced.
Freelancer.com has expanded its crowdsourcing feature to accommodate all design categories, allowing small business owners access to a wide range of design needs including logos, smartphone app mockups, Photoshop editing and even personalised Twitter backgrounds.
Catriona Pollard looks at using an RSS feed to free up time in your business.
“The main purpose of an RSS is to manage the organisation and collection of information from the internet. RSS is a time management tool for businesses and people who regularly use the web.”
Robert Steers blogs about using new media to reach your market – on a budget.
“Advertising on new media has several unique elements. On Facebook, ads can be connected to a Facebook page, encouraging interaction within a user’s network. On news aggregators like Digg, advertisers can gather feedback about their ad through comments or votes… “
A Sydney-based start-up has received backing from AMP Capital Shopping Centres to get its iPhone app off the ground, which promises to assist retailers in engaging shoppers and boosting in-store traffic.
Accountants are expressing concern that the financial performance of their small business clients are being put in danger by the carbon tax, with many convinced SMBs won’t be adequately compensated by the Government when the tax is implemented.
Under newly introduced legislation, businesses will only have to pay one fee to register their company name.
A shortage of skilled labour is the biggest challenge facing small and medium businesses, according to a poll of state and territory winners and finalists in the 2011 Telstra Business Awards.
