News

Here’s a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.

A company’s image is more important than what it produces, or so says a recently released study which ranked BMW as the most reputable business in the world.

Welcome to Friday, small business owners. Here’s your weekly wrap-up of the most important SMB headlines of the last 7 days. This week, the RBA cut the official cash rate by 0.5 percent, Microsoft was named Australia’s best employer, and business confidence fell – again.

Your corporate blog can help you improve your brand profile, but it also provides a substantial SEO impact and marketing value when properly utilised.

The unemployment rate has risen by 0.2 percent, but labour force participation has reached new height, with more Australians in full-time work than ever before.

Use this seven-step process to develop and tell a business anecdote that will you help close the deal.

A company’s website is vital in generating new business, but many are failing to make the most of their online space. Here are seven common website mistakes that may be letting down your business.

Genuine appreciation goes a long way. Here’s a guide to get the most out of a brief note, no matter who you’re thanking.

How Google’s Marissa Mayer gets back in balance, plus tips to help you and your employees do it, too.

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.

Starting up isn’t always going to land you fame and fortune. But, if you’re lucky, you will control your own destiny. Before you start up, consider the truth about common myths.

There’s no magic formula for how to use Twitter to promote your business. But here are a few things to try.

Not only is Google+ not deserted, it might be a better platform for business than Facebook and Twitter. Here’s why.

These common blind spots could be preventing you from being the manager you need to be.

Despite business confidence continuing to fall as a result of weak consumer spending, half of SMBs remain optimistic about their ability to ride out the tough times, a new report has found.

Microsoft has been named the best employer in Australia and New Zealand in an annual index, thanks to its ongoing efforts to ensure employees feel valued.

The Reserve Bank of Australia (RBA) has cut the official cash rate by .25 basis points to 3.5 percent in its meeting today, citing a slowdown in growth as a key driver behind its decision.

With June 30 closing in, experts warn thousands of business owners may miss out on tax concessions and run of the risk of paying too much tax as EOFY confusion continues to reign.

Here’s how visual images, questions and videos can get your fans buzzing.

Keeping a steady job can help sustain you while your business is just getting off the ground. Here are five factors to consider before letting go of your 9 to 5.