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Catriona Pollard blogs about the essential elements of a great website.
“The content or copy of your website is critical. This is where you hold the attention of your audience and your word choice and grammar are critical. Misspellings and poor grammar are a quick turn off.”
Some people believe the only way to grow is to learn from your mistakes, but why not make it easier on yourself and also learn from the mistakes of others?
Social media has emerged as a cost effective way to brand, market and sell your products/services. It is a creative landscape for people and the brands they love to interact, share stories and build relationships with.
The way has been cleared for Metcash to acquire Franklins, after the Australian Competition and Consumer Commission (ACCC) lost its case against the country’s biggest independent retail wholesaler and distribution company.
Almost two-thirds of people put reputation before price when hiring a tradesman, with many willing to spend the necessary time and money to ensure the right person is hired for the job.
Businesses are being invited to enter the ‘Save My Website’ competition, and go in the running to win a $25,000 package including new website design, site search engine optimisation (SEO) and social media management.
Want the cloud but been put off by security concerns or prior investments? A recent innovation might be enough to take your business skyward.
Steve Jobs stepped down as Apple’s CEO this morning, saying he’s now unable to meet his duties and suggesting the board name COO Tim Cook as his successor.
In a guest post for Dynamic Business, DealFetch Co-Founder Stas Belkov tells why location targeting is the only way forward for the group buying phenomenon.
Luke McLeod blogs about why many in business feel negative towards sales and salespeople.
“I don’t know whether we’ll ever be able to shake the stigma that comes with the word “sales”. I just hope it gains the respect it deserves, because let’s face it, none of us get paid unless a sale is made.”
Why bother putting effort into choosing a good accountant? Quite simply, he or she could very well become the best possible advisor for your business.
The beginning of a new financial year is the ideal time to focus on financial business strategy, with experts suggesting businesses target three main areas – finances, culture and operations.
Business failures rose 25 percent for the three months to June to reach their highest rate in 12 months, according to the latest Dun and Bradstreet (D&B) figures.
Roger Woodend blogs about utilising mobile coupons in your small business.
“While mobile coupons do require some investment in IT to enable hassle free issuing and redemption of the coupons; they’re low cost to push out. Redemption rates are incredibly high compared to more traditional coupons; sometimes over 50 percent compared to 0.2 – 2 percent for paper-based.”
Three Cold Rock Ice Creamery stores in Queensland have been placed into administration after being taken to court for breaking their franchise agreements.
Indigenous designers will have the opportunity to enhance their business skills at a free workshop ‘Your supply chain – from manufacturing to funding your business,’ which will be held in the Sydney suburb of Parramatta.
Steve Burraston, former Newcastle Knights CEO, has been announced as the new Strategic Sales Director for Corporate Travel Money (CTM).
MYOB’s Julian Smith looks at using PR to collaborate with the media to ensure your business reputation remains intact.
“Making an announcement, responding to an issue or even telling your tale to the press can be a daunting task, & it’s easy to lose control of the situation…”
A significant number of Australian businesses are now embracing digital marketing, but experts suggest they should also utilise cross-channel marketing to keep up with the rising use and growing culture of social media.
Australian employers can expect greater demand for flexibility, as new mobile technology creates an opportunity to work anywhere, at anytime.
