Opinion

In the film Wall Street, Gordon Gecko said, “Money never sleeps”, and this quote never rings truer than in the world of international trade.

There are a number of qualities and skills you need to be an effective marketer. Marketing requires far more than a degree and an outgoing personality (although both of these are essential!).

The biggest mistake small businesses tend to make is thinking they aren’t susceptible to a security attack. As a small business owner, it is easy to fall into the mindset that cyber criminals target large, wealthy organisations.

Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.

Performance appraisals offer significant benefits to a business by ensuring that each employee’s performance is contributing to meeting business goals and introduces a culture of responsibility, accountability and empowerment.

While it’s good to relish in your successes of today, it’s important to take the steps to protect your assets and earnings for tomorrow.

Often called the ‘Me Generation’, Gen Y has been tagged by many employers as a group of workers who ‘want it all without having to work for it’.

With the highest rate of smartphone ownership in the world, and a world renowned work ethic, it should be no surprise that Aussie employees are using their personal smartphones for work as well as play.

For decades if not centuries, work has been a place you go. You went to the factory, to the mine or even the field. Work is still at a specific location for some – but for an increasing number of people, it can now take place virtually anywhere.

In the search for a balanced life that matches ambition, flexibility and achievement, franchising keeps popping up and raising its hand for attention. And with good reason; many of the 73,000 current franchisees, who have helped build the franchise sector to the $131 billion contribution to the Australian economy,* signed up to enjoy financial gain, […]

Social commerce, the name given to driving sales through activity on social networks is estimated to grow to $30 billion globally by 2015, up from $15 billion in 2013.

Don’t look now, but the ‘subscription economy’ is arriving at a business near you.

Now that the gruelling 2013 election campaign is behind us, our attention can turn to the issues of growing debt to gross domestic product and the dwindling tax revenue in Australia.

Marketing can be a time-consuming activity for even the most organised business owner. Here are a few time-saving tips that can help you increase your marketing productivity, and enjoy the same results for less effort.

When you are setting up your IT infrastructure, one of the decisions you will have to make is which operating system to use. This is a crucial choice and one that can lead to confusion. There are three main operating systems that businesses use for their IT – Windows, Mac and Linux and the amount […]

If you’re considering hiring the services of a virtual assistant these tips will help you make sure they’re the right person for the job.

As we close out the year, 2013 sees Australia taking home the crown for being the largest smartphone market per capita. But are businesses taking advantage of this opportunity?

In any given business there are a variety of roles contributing to business operations, each of which comprise of different skill sets and responsibilities.

An agreement does not need to be in writing to be legally binding as enforceable contracts can either be in written or verbal form.

Have you ever looked at a successful business and wondered what they are doing differently to you? There are a huge number of different factors that contribute to success, but one of the most important is effective marketing. There are a number of similar marketing principles that successful businesses follow, and you can implement them […]