Hot Tips
Building customer loyalty can be a challenge when getting a new business off the ground. The secret is to get to know your customers, find a way to relate to them and exceed their expectations at every turn. This will create positive word-of-mouth, and bring in more business for you. Here are some tips to […]
Black Velvet is a Melbourne based boutique roastery and espresso bar that supplies quality beans to cafes and home baristas alike. Their second store based in the Galleria on Bourke St, which opened two months ago is already doing a roaring trade with thanks to the teams’ refocus on data and analytics to power and […]
When it comes to crisis management, many organisations adopt the ostrich philosophy – they bury their heads in the sand, wishing and hoping that nothing bad will ever happen. But navigating the waters of a potentially disastrous situation requires more than just wishful thinking. As PR professionals, we need to be prepared and comfortable to […]
Malcolm Turnbull’s hostile takeover of Australia’s top job this week shines the spotlight squarely on the issue of leadership changes. No doubt, Mr Turnbull’s path ahead will be met with numerous challenges and overcoming them will test his leadership and management abilities like never before. Mr Turnbull’s party members will be experiencing many of the […]
Ever wonder why some people get ahead, buy a car, buy a house and go on fantastic holidays while you continually struggle to make ends meet? The secret is to plan for your goals and above all to BUDGET. You’ve probably heard the well known saying “The problem is not that you plan to fail, […]
At Heal.Thy Self Co. in Melbourne’s Yarraville neighbourhood owners Electra Tomasino and Dylan Davies believe that people thrive when they consume a diet based on whole foods straight from the earth. Her store offers plant-based, free range, organic, ethical and sustainable produce and can cater to almost anyone with wide-dietary requirements. “We’re focused on seasonal produce […]
Small business owners spend so much time running their business, often they forget the only way to survive is to attract customers. Marketing is a powerful tool for SMEs that can help grow a business but many SMEs think it’s only something for the big players. With more than two million small businesses in Australia, […]
Small businesses are at the heart of our economy, with more than two million operating across the nation and more than half a million Australians involved in startup activity at any point in time. As a business catalyst, I dedicate my time to helping these companies thrive and reach their full potential. Small business owners […]
Every business and brand that has a website should have a blog. But so many small businesses struggle to find the time to put together regular, high quality content and even if they did – they don’t have a clue what to write about. It’s a pretty normal scenario that leaves many business owners sceptical […]
When the annual financial results come onto the agenda at work, you’ll probably notice everyone’s eyes glazing over. This is incredibly unfortunate, with many not realising the huge opportunity missed to clearly and effectively communicate a company’s value and impact to both their employees and potential investors. With so many company financials falling into the […]
If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture. If you want to get the most out […]
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
When people hear about your business, what do you want them to think? How do you want them to respond to your products? How do you want them to see your organisation? That’s your brand identity – quite literally your business’ reputation. It’s one of the most important elements involved in starting a business. This […]
There is often an incorrect assumption among vendors and marketing agencies that you need to be a huge operation to catch the big fish clients. While a one-man business is probably not going to be able to service a $50 million media account, that doesn’t mean you have to be the biggest agency in town […]
The term ‘social media’ means something different to every single one of us. To some entrepreneurs, it may mean the next big thing – a powerful tool that promises unparalleled opportunity, which must be taken advantage of. To others, it’s simply a passing fad and an unprofitable marketing interest, a buzzword with no practical advantages. […]
Like many interesting learning experiences, they can arise from the most unorthodox of circumstances. The unorthodox setting I was on a chairlift with a newly found ski companion in a relatively unknown corner of Hokkaido. It was snowing heavily. I was the spritely age of 27. My ski companion was in his late 50’s (specific […]
From humble beginnings, Dean Ramler has turned his startup, Milan Direct, into Australia’s number one online furniture retailer. He shares his expert opinion and advice around starting, growing and staying competitive in the market. When you start a business, you’re so focused on the day to day that it’s difficult to step back and look […]
How many times has it happened, another week ends and you feel like it was the longest in memory. You ask yourself, why do I do this job? What is the alternative? What would change bring? The reality could be that if you changed jobs you would find yourself in the same situation in a […]
When it comes to running a business, many people don’t like the networking aspect. It takes a lot of effort and can be difficult or uncomfortable. It’s easy to think that a good product or business idea is all you need to get started. I’m a big proponent of networking as it’s had a huge […]
Do you use social media to grow your business? While social media can have a very positive impact on your business, a social media marketing mistake can be detrimental and even potentially disastrous for your professional image and reputation. Even if you are a seasoned Twitter or Facebook user there are a few pointers to […]
