Growing
Email marketing can open up a sea of opportunity for your business and lead to legions of customers in your database. Read the 10 commandments below to help you achieve some mighty results. 1. Thou shalt not use long subject lines in your email campaigns. The subject line will be the first thing recipients will […]
The next big thing, green retailing means much more than just using paper bags, but the perceived costi appears to be holding many retailers back. However it might not be as time-consuming or expensive as you think. Nina Hendy investigates. Retailers who think going green is just another fad or marketing gimmick should think again. […]
There is a phenomenon currently happening in the customer service community and it is generating a massive uptick in the adoption of technology to enable live chat as a customer service best practice. While at first you might be thinking, “chat is nothing new,” significant shifts in behaviour from both retailers and consumers are creating […]
Gold is the colour of opportunity, and for exporters there is no better market than Ghana. If you are looking for a low-competition market with the growth potential of Asia, West Africa and its business beacon Ghana is the way forward. Ask the average Australian to locate Ghana on a map of Africa and most […]
Australians excel at the franchise model, whether its franchisees buying up international brands for our own backyard or Australian franchises going global. Adeline Teoh looks at successful franchise Café 2U and how it has conquered both domestic and international markets. With more than 1,000 franchise outlets, Australia boasts the highest number, per capita, in the […]
Imagine how incredible it would be to set up an internet business that even once it hits a membership level of 36 million people, it continues to add a new member every second. This is what LinkedIn has accomplished, and unlike most businesses which struggle through a recession, this web wonder has worked its way […]
With publicity surrounding the threat of global warming on the rise, environmental consciousness is at an all time high. Jeff Rogut, executive director of The Australian Centre for Retail Studies, explains what this means for the retail sector. Despite being somewhat displaced by the current global financial crisis, in 2008 the environment was rated as […]
Protecting your intellectual property is one thing, but being able to earn royalties through international commercialisation requires some knowledge of licensing. What do you need to know about licensing and how can you get the most from your licensing deal? The global marketplace creates a myriad of opportunities for innovative firms to expand their operations. […]
Tradeshows offer a great opportunity to lift your business in times of economic slowdown. Expert tradeshow coach and speaker Joe Dorfman, provides seven proven strategies for exhibition success in challenging times. Strategy #1: Exhibit with excellence before, during and after the show Now, more than ever, it is critical to ensure you and your exhibition […]
Salespeople are often given a hard time by their non-sales colleagues. But sales people are crucial to your business’ success and shouldn’t be overlooked. Sharon Williams looks at the importance of a good sales kit.
The impact of the global economic downturn has extended well beyond the cash register to infiltrate retail design trends and consumer consciousness. With consumers spending less, saving more and making purchasing decisions with maximum research and minimal impulse, it’s a tough time to be in the retail sector. Being savvy about shifting consumer purchasing and […]
Productivity not only saves you time and money, but also helps you focus more on your core business. Here are some solutions to make you business more productive.
With everyone thinking green these days, businesses are looking for ways to reduce their carbon footprint. Supply chains have the potential for the most green gains and exporters are in a good position to lead. Here are some considerations for a more eco-conscious supply chain. Environmental issues have dominated the media headlines recently, with government […]
Marketing used to be a lot simpler. In today’s highly connected society, creating and measuring customer engagement online is key.
The Telstra Business Awards program was introduced in 1992 to recognise and celebrate the achievements and enterprising spirit of small-to-medium sized businesses across Australia. Nominations for the 2009 Telstra Business Award are now open.
As The Independent Wine Group’s business grew, they experienced problems with keeping the cost of printing wine labels in-house down without compromising on quality. The solution was to combine a managed print solution with two Fuji Xerox Printers Phaser 6360 colour laser printers. They saw the benefits almost immediately, with an 80 percent reduction in […]
Are you doing everything you can to market your business correctly? ‘Eating your own cooking’ is an effective way to promote your brand. Here are some tips to help you get started. Are you doing enough to market your own business and your personal brand? As a marketing agency specialising in marketing other people’s companies, […]
In times of economic uncertainty, businesses are looking for advice on how to survive the downturn. We asked our expert panel the best piece of business advice they had ever been given. Sharon Williams, MD, Taurus Marketing www.taurusmarketing.com.au A business mentor, Murray Baker of SmartOpinion, told me early on when I founded my business, that […]
With new technologies making the workforce increasingly mobile, it’s important for small businesses to be able to stay connected wherever they are. Cloud computing allows business owners to do just that, saving time and money, whilst improving productivity. To remain competitive, small businesses need to be available to respond quickly and work together whether in […]
Fast-paced SMEs pride themselves on their ability to outwit and outsmart big business but the reality is, corporates continue to dominate many markets in terms of sales. How do they do it and what can you learn from it? SMEs often believe they can innovate, respond quicker and offer personal service that the bureaucratic and […]
