Expert
Mother’s Day is coming up and we all know the drill – time to come up with a good gift idea for Mum! But how many candles and spa vouchers can one person really receive? And while flowers are always beautiful, wouldn’t it be nice for mum to receive something a bit different? How about […]
Business meetings: face-to-face versus digital, where is the real value? In a digital world, with so many digital meeting platforms available and with many new digital consumer experiences emerging, it’s easy to see why this question is so relevant right now. There is arguably no longer a need to meet face-to-face or to be in the same […]
Byline: Jim Penman, the founder of Australia’s largest home-service franchise, Jim’s Group. Change character, and I believe you can change the world. I strongly believe this is also the case in business. The real key to success is temperament People think the key to success is knowing things, and that does matter, but the real key […]
Taking the leap of faith to establish a small business can be incredibly daunting. By no means an easy task, the myriad of formal loops to jump through, combined with business plans, prospective employees and the like, can be overwhelming. There are currently 2.25 million small businesses in Australia with that number growing each year. […]
I’ve noticed something dramatic occurring in my field of work. As a facilitator of change for teams and individuals I used to be invited to spend several days with teams over a year or more to undertake long term engaged learning that was face to face. People wanted to sit together in a room and […]
Ask any established business owner/manager if they have a marketing budget and you will hear a resounding “Yes”. It’s an essential part of their growth strategy and keeping connected to their market. The average marketing budget ranges from 3-8% of revenue, however, many forget the employment costs of marketing managers and sales people which adds […]
Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably linked to business success, that must be considered from day one. If I told you that the best startup idea in the world would fail in today’s internet age without design […]
Amy McWaters is the COO of The Hamper Emporium and is responsible for the day-to-day operations and logistics of the company, while ensuring customer satisfaction. On top of that, she is also the COO of SOL Group Australia, Australia’s leading online gifting company. Amy draws on her expertise and experience to share her insights for scaling […]
Does innovation only lie within the tech space? Tech innovation is often in the media headlines as we see industries adapting to new technologies and moving their processes towards digitalisation. We’re often discussing the question of whether businesses will embrace technology innovation or not, and what the repercussions might be of choosing either option. It’s easy to […]
Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend […]
When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be […]
Byline: Todd Handcock, President, Asia Pacific, Collinson Banks are facing increasing pressure to grow their business in the era of digital disruption and open innovation. Profound changes in consumer behaviour, technological innovations, the availability of a massive amount of data and the connected lifestyle of customers have led to a blurring of industry boundaries. Today’s consumers […]
This week we hear from two leaders on the big 4 banks, discussing whether they are becoming redundant to small business. It is becoming increasingly challenging for small and medium enterprises to secure bank finance as rejection figures are on the rise. An analysis of business loans by financial comparison site Mozo.com.au has found staying loyal to […]
Byline: Saijo George, SEO Strategy Director at Supple, one of Australia’s leading and award-winning digital marketing agencies. Online reviews are the new “word of mouth” and we trust them. They’re also one of the top ways customers make their final decision to buy your product. Getting quality reviews is a prime way of reaching the top […]
It’s not a new thing but it’s fast becoming a ‘thing’. Brands around the world have collectively twigged to the benefits of dealing directly with consumers and Australian retailers which make a business out of selling multiple labels will soon be on notice to up their game. Fail to do so and they risk losing […]
Employees who work from home to look after family, a sick child, to manage long commutes or to juggle other commitments is fairly common practice… but that could be about to change. If employees work frequently from home, there are certain measures that need to be taken in accordance with the law to prevent serious health and safety […]
The 2019 federal budget was revealed last week, with many changes indicated for small business, and so we asked leaders in the SME world for their opinions and reactions. As a recap, the conditional budget saw an increase in the instant asset write-off threshold to $30,000, lower tax rates and an easier tax dispute […]
The energy of conflict is generated by the gap between two different points of view; between what we want and what we are actually experiencing. When people disagree with each other, your organisation is healthier. This is because disagreements often result in new ideas being shared and a more thorough study of options leading to […]
A recent violent attack on police officers that splashed across national news has highlighted the need for better employment practices, particularly when a staff member is at the centre of the story. Human resources specialist Kelli McDougall from Fifth Eagle says many people were surprised that a female childcare worker was charged as part of […]
Heard customer experience is the new black but not sure what the fuss is about? Or perhaps you think you’re doing a reasonable job of it already, with feedback surveys for new customers and a complaints and compliments section on your web site? There’s been plenty of chatter about customer experience in Australian business circles […]
