Advice
In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows […]
Going public is a huge step for any company. Taking a company from private to public through an IPO (or ‘initial public offering’) and listing on the stock exchange is a process that can take months, or even years, of planning, preparation and execution. Amid the myriad of tasks involved in preparing for an IPO, […]
A mix of curiosity and compassion led Janna DeVylder to study psychology and anthropology. These disciplines proved to be the launching pad that sparked a strong desire to work in ways that would improve people’s lives. How? She co-founded a design collective to help organisations understand their customers and deliver them better services and products. […]
Top tips from the 2019 Victorian Telstra Small Business Woman I am an accidental entrepreneur. My grand plan was to provide home visit physiotherapy to clients who couldn’t access other services, while earning a bit of extra cash on my way home from my real job. After years of tip toeing around the edges, I realised […]
Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these […]
Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity that reflects your entire personality. The first thing your customers will see is your brand name. How you have chosen to illustrate this reinforces what sets you apart from the […]
Byline: Jim Penman, the founder of Australia’s largest home-service franchise, Jim’s Group. Change character, and I believe you can change the world. I strongly believe this is also the case in business. The real key to success is temperament People think the key to success is knowing things, and that does matter, but the real key […]
Taking the leap of faith to establish a small business can be incredibly daunting. By no means an easy task, the myriad of formal loops to jump through, combined with business plans, prospective employees and the like, can be overwhelming. There are currently 2.25 million small businesses in Australia with that number growing each year. […]
Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably linked to business success, that must be considered from day one. If I told you that the best startup idea in the world would fail in today’s internet age without design […]
Amy McWaters is the COO of The Hamper Emporium and is responsible for the day-to-day operations and logistics of the company, while ensuring customer satisfaction. On top of that, she is also the COO of SOL Group Australia, Australia’s leading online gifting company. Amy draws on her expertise and experience to share her insights for scaling […]
When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be […]
From influencer to big business, this nutritionist organically grew her company – JSHealth – through effective online personal branding. She discusses how she manages to organically grow a 231K following, the ups and downs of having a personal brand and how it Instagram became her revenue stream. Jessica Sepel is a bestselling health author and […]
Dr James Fielding founded Audeara Headphones in 2014 with Dr Chris Jeffrey – two doctors who saw patients with hearing issues and decided to act to solve a problem. In the public system, the wait for an appointment could be six months or longer – and then people could be turned away because they didn’t […]
Business owners that are looking to take a step back from their business need to find the right person to run it, which can be a difficult task. To get it right, there are three key questions to ask, according to Andrew Laurie, entrepreneur, CEO and elite business coach. Andrew Laurie said, “Business owners need […]
Meet Jessica Koncz: the founder of new food app EatSee where people can see their menu options before ordering A 25 year old female social media and technology entrepreneur from Newcastle, Australia, has won a $100,000 investment and a spot in the LAUNCH Accelerator program in San Francisco, after pitching the ‘Tinder for Food’ App […]
Today we’re discussing customer retention and what businesses need to do to in order to achieve the so-called “X Factor” with their audiences. Customer experience is becoming increasingly important as the ability to share positive or negative reviews online is so easy in today’s digital age – and it can be very damaging to a […]
LVLY is an Australian start up that has become the Uber of gift giving since it was founded by Hannah Spilva and Verity Tuck only 4 years ago. In 2015, Hannah and Verity saw a gap in the market when they themselves found that they weren’t easily and conveniently able to send gifts quickly to […]
Ecommerce platforms that move fast with their investment into next-generation customer service technology heighten their chances for increased sales in a competitive economic environment. Koh, one of last year’s winners of the Australia Post ORIAS People’s Choice Award, credited the updating of its customer service software – ahead of many of its competitors – with helping […]
How can design help you in business?
