Harnessing the power of social media
Businesses are coming up with more creative ways to harness the power of social media platforms and engage with consumers as they promote their brand.
Emerging Tech
Businesses are coming up with more creative ways to harness the power of social media platforms and engage with consumers as they promote their brand.
A new report on the development of digital technologies has provided a glimpse of the future of work in 2025 and set-out the scale of the adaption challenge successful businesses will face.
Internet giant Google has purchased New York based startup Divide, a cloud-based mobile device management platform that has been touted to solve BYOD dilemmas for android users.
With the cost of car ownership set to rise as the federal government seeks to reinstall the fuel excise, a number of entrepreneurs a working away on smart solutions that solve common car dilemmas.
Not all small businesses know what is meant by the term ‘Internet of Things’ (IoT), but those that do are excited about it.
It began life as the brainchild of husband and wife team, Mike and Diane Morrell. Their product, the Genie ID now has the potential to help transform voting systems across the African continent and minimise electoral fraud.
Small business has emerged as a relative winner from Joe Hockey’s tough first budget containing long-term structural reforms including painful savings in the areas health, welfare and education.
A new report has found that greater investment in innovation and digital technologies could increase Australia’s GDP by $37bn by 2024 and help grow the startup sector. The study by PricewaterhouseCoopers calls for a better balance between investment in physical and knowledge based industries. It warns that too great a reliance on traditional industries like […]
It was the thrill of creating something new that led Chris Guzowski to go into business for himself.
The NSW government has moved to inject greater competition into the heavily monopolised taxi industry and legitimise the emergence of new smartphone apps, which put punters in direct contact with cab drivers.
Microsoft and the University of Melbourne are partnering with the State Government of Victoria to open a major research centre dedicated to new social interactive technologies.
A new platform has been launched which provides an alternative to developing an app, and selling it via the App Store or Google Play.
Having recently launched into the Australian market, the bespoke software as a service (SaaS) platform, tailor made for selling wine online, has the potential to completely disrupt the industry.
A veteran of the tech startup scene in Australia, Ian Gardiner is the founder of Innovation Bay, a not-for-profit group which aims to grow the technology investment sector through education and networking events.
There’s a conundrum for small business; looking to the bigger enterprises can be both inspirational and aspirational, but also dispiriting in terms of the resources divide.
The digital wallet has long been touted as the way we’ll all be paying for goods and services in the future – and for some brands, the future is already here.
When the Victorian rail animation ‘Dumb Ways to Die’ exploded onto the social media scene last November, the extent of its success was a surprise in the ad world.
Go back just less than a decade and using the abbreviation ‘app’ would have elicited looks of confusion.
The Internet is the greatest tool available to any business, but the majority of Aussie business owners still don’t know how to make the most of it.
Up until a couple of years ago, if you wanted a taxi – you hailed or phoned for one. Oh how times have changed.