Digital
Now the sharing economy is evolving into something new. Ubiquitous communications, freelance work forces and low transaction costs are giving rise to the on-demand company, which aims to apply the principles of Uber or Airbnb to a much broader range of markets. (Irving Wladawsky-Berger, The Wall Street Journal) From food delivery, ad hoc tasks to […]
The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card and pull off a successful IPO with a market cap of $4.4 billion (USD). Although, contrary to the hopes of many Australian entrepreneurs, the success of Atlassian doesn’t ride on the […]
There are many challenges facing small businesses and, with the New Year well underway, now is a good time to start addressing these head-on in order to build a stronger business. Whether you are a small enterprise just starting out or a mature business looking for additional growth, there is no shortage of challenges that […]
“You can never have too much of a good thing” is a phrase that most, if not all of us, will have heard before. Whether or not this is true is a matter of opinion, but if you’re in business and you’re onto that good thing, then you surely stick with it. After an extended […]
New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new potential customers but also converting them to paying customers. While it will always be a challenge to continue growing your customer base, now is the perfect time to reassess your customer acquisition strategy […]
Small business failure rates are alarming – or so we are told. Along every avenue of research an enthusiastic entrepreneur will take, their spark, at some point, will be doused by bold assertions: “8 Out of 10 entrepreneurs who start businesses fail within the first 18 months” (www.forbes.com). For anyone in the throes of a […]
Any entrepreneur looking to break ground in the online marketplace sector will be familiar with this conundrum: you need to raise capital to launch the business, but without the business and proof of concept, you can’t get the capital. Much like the centuries old argument: which came first, the chicken or the egg? ‘Raising capital […]
What’s a “Landing Page”? If you want to set up an online presence, you need to create a killer website. Then you’ll need to drive people to your website by sending them to a webpage that has relevant information that they are looking for. This webpage is called a “Landing Page”. It generates leads, referrals, […]
In 2016, the global eCommerce industry is set to take in over $1.15 Trillion dollars in sales. That is more than the GDP of Sweden, Finland and Greece – Combined. That turnover isn’t exclusively from multinational corporations either – but rather a large portion is from SMB’s. Unlike any time in history, the barriers for […]
It has been estimated that as many as 45,000 people in NSW have earned income through the sharing economy over the last 12 months – a hive of business activity that has contributed a massive $504 million per year to the NSW economy. And this is just one state. Once argued to be the peripheral […]
Technology and tradition are continually battling it out as each fight for their place on the industrial landscape. We have Uber vs taxis, Airbnb vs hotels and now even home chefs vs restaurants. Accomplished entrepreneur, Taryn Williams, has a very different outlook on the infiltration of technology into the status quo – so alternative that after […]
All you need to start a business these days is a tech savvy mind, a laptop and of course, some entrepreneurial drive. In fact, it would appear that we’re now experiencing an influx of new-age entrepreneurs who are busy scouring the traditional industrial landscape for opportunities, leaving no stone unturned in the process. One these […]
Going green is more than a fad – it’s an important way of life. The planet is undergoing extreme climate change, at a rate that isn’t unprecedented in temperature, but unprecedented in speed – the last time CO2 was being dumped into the atmosphere at this rate, it was due to the eruptions of several […]
According to popular opinion, it’s not what you say, it’s what you do that is most important. And it’s a principle that appears to have a broad application according to a new Australian customer-insight start up that launched today. When most of us think of ‘market research,’ we think of surveys, focus groups or even […]
There can be no debate on whether internet has seeped its way into the world of business, including small businesses. In fact, it might even be more appropriate to use the term bulldozed its way into it. And while this is definitely the case, there are still plenty of small businesses (according to some sources […]
Traditional telecommunication networks are stuck between a rock and a hard place: their profit margins are eroding from the growing commoditisation of voice and data and yet; with capped data plans still the norm, consumers are not quite getting what they want. And the culprits – look no further than the likes of Skype, Viber, […]
In the past month, we’ve seen a number of large-scale online flash sale events take place both domestically and internationally. Black Friday and Cyber Monday in the US brought in $2.72 billion and $3.07 billion in sales respectively, while Singles Day in China saw Chinese consumers splash out a massive USD$14 billion in a single […]
In this digital age, there are matching sites for almost anything. Whether it be for dating or for finding employment, Google will fetch back a raft of options – all vying for our attention. But despite their best efforts to distinguish themselves, most of them have one fundamental element in common: their charging model. Users are […]
The work is out there to be done and the skills are out there to do it; but tradies are struggling to find jobs and businesses are struggling to find labour. Why? This is what one-time electrician, Steve Daw, calls the ‘trade hole’: “I’ve experienced first-hand the struggle to find reliable workers at the last […]
Cade Witnish recently attended the Deloitte Digital Consumer Survey dinner where he was involved in discussions around the findings of the 2015 Deloitte Digital Consumer Survey Report. Here is what he found most interesting. Mobile: Australians continue to be spellbound by smartphones. On average we are checking our phones 30 times per day – collectively this is […]
