Polly Yule

2 Posts

As the managing director for CROSSMARK Australia, Polly is an advocate for the power of field marketing and for industry change. With more than 20 years of retail experience, Polly was the driving force behind CROSSMARK’s technology approach that supports the business’ speed to market strategy. Polly sees data-driven deployment as an essential element to delivering field marketing efficiencies and transparency.

Opinion

Why Australian supermarkets are doing more to foster healthier choices

The UK government is shaking up the F&B business by adopting new legislation that places promotional restrictions on HFSS foods, and these changes in the UK could spur discussion in Australia for similar rules that could alter the retail game, writes Polly Yule.

Polly Yule

Author

November 14, 2022

Sustainability

How Australia’s consumer activists are driving the ethical shopper movement

Australian consumers are demanding shops become more sustainable and retailers are responding.

Polly Yule

Author

December 13, 2021

DB Brand Accounts

DB Brand Account

Seven loyalty program types: Pick the perfect fit

Discover the seven primary types of loyalty programs and learn how to select the ideal one for your brand.

Marcus Marius

October 30, 2024

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DB Brand Account

How to save on international business calling: 5 practical tips

When you’re traveling for business, making international calls can quickly add up. But with a few smart strategies, you can stay connected without blowing your budget. Many business travelers unknowingly overspend on roaming fees and international call charges. The good news is that by using tools like mobile apps, local SIM cards, and international top-up […]