Philippa Lowe

Publicity is the art of getting journalists to write or talk about your products, services and company without paying them to do it. The best way to achieve that – as I outlined in Do-it-yourself PR – is to ask them. How you ask can be an art in itself. Here’s a crash course in dealing with the media.

Ever flicked through a magazine, spotted a competitor quoted in a feature and thought, “I should have been interviewed for that, our business has a far superior product/service”? If you feel like the best-kept secret in your industry, and want to get your message out, it’s time you started generating your own publicity.