Paul Waddy

1 Posts

Paul Waddy is an e-commerce advisor to businesses ranging from $5m in annual sales to $150m, and currently has over $500m in annual e-commerce sales under advisory through his clients. Paul also has a coaching program for startups, and is the author of Shopify for Dummies and Selling Online for Dummies, with both books being sold globally. Paul started his first e-commerce business in 2007, selling men's shoes and accessories online, and then went on to become the Head of Operations at Showpo, the CEO of The Horse, and now the Founder of Paul Waddy Ecommerce, and The Co-Founder Ecom Nation, a digital marketing agency.

Advice

How to build an 8-figure brand: The 50/30/20 e-commerce finance rule explained

While there is economic volatility happening around us, as well as the cost of living crisis, and despite the negative view some brands may have, there is still opportunity for ecommerce brands to expand and scale. Paul writes

Paul Waddy

Author

October 25, 2022

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Seven loyalty program types: Pick the perfect fit

Discover the seven primary types of loyalty programs and learn how to select the ideal one for your brand.

Marcus Marius

October 30, 2024

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How to save on international business calling: 5 practical tips

When you’re traveling for business, making international calls can quickly add up. But with a few smart strategies, you can stay connected without blowing your budget. Many business travelers unknowingly overspend on roaming fees and international call charges. The good news is that by using tools like mobile apps, local SIM cards, and international top-up […]