Paul Waddy

Paul Waddy is an e-commerce advisor to businesses ranging from $5m in annual sales to $150m, and currently has over $500m in annual e-commerce sales under advisory through his clients. Paul also has a coaching program for startups, and is the author of Shopify for Dummies and Selling Online for Dummies, with both books being sold globally. Paul started his first e-commerce business in 2007, selling men's shoes and accessories online, and then went on to become the Head of Operations at Showpo, the CEO of The Horse, and now the Founder of Paul Waddy Ecommerce, and The Co-Founder Ecom Nation, a digital marketing agency.