Jo Macdermott
4 ways to improve your business’ productivity
As a small business, much of the survival of your enterprise comes down to you and possibly a handful of staff. A lack of productivity can end up having a disastrous effect on your business bottom line, and can even lead to its premature demise.
6 ways to set communication boundaries
Thanks to the explosion of texting, instant messaging and social media, the line between communication for business and social purposes is becoming blurred. Here’s how to avoid the embarrassing blunders these communication methods can cause, for the benefit of your professional image.
Why you need to become a good storyteller
A great story is memorable and easy to understand, and can engage and draw in your audience far more readily than a speech or presentation can. The good news is that effective storytelling is not as difficult as it might seem – being prepared is the key.
How to know when it’s time to outsource
It can be hard to find the time to take care of every single aspect of your business, just as trying to work on tasks that are not high in your skill set can lead to frustration, mistakes and wasted time and money. How can you overcome this? Outsourcing.
The art of saying thank you in a memorable way
Handwritten thank you cards may seem like a relic from your grandmother’s era but they are still alive and well today and if used effectively, can even be a great boost to your business.
Why you can’t neglect existing customers
It’s important to grow your business by being proactive and finding new clients, but while you’re creating new opportunities and reaching new customers, don’t neglect existing ones. Those you already have are also an essential part of your business.
Content marketing isn’t a sales pitch, it’s about trust
Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
Expert tips for getting the most from your graphic designer
Many businesses struggle to find the right visuals for their marketing campaign or website, even when they use professional graphic designers. This can be frustrating and although it may be tempting to blame the designer, the problem could be more to do with you…
The benefits of adding QR codes to your marketing mix
Quick Response codes, or QR codes, have started to spring up everywhere. And it’s little surprise really, as they’re very easy to set up and can benefit your business in a number of valuable ways.
The secret to great customer service, in 140 characters
Social media is a powerful marketing tool for SMBs, and Twitter is one of the most commonly used platforms as it’s an easy and effective way to raise awareness of your business and engage with customers. But what do you do if someone complains about your business on Twitter? Here’s some expert advice.