Jo Macdermott

Do you, like most other people trying to run a business, feel like you are trying to schedule in a hundred different things a day?

Unfortunately some business writers confuse business professionalism with business clichés and this can be detrimental if you want to be taken seriously.

If you are found to be contravening anti-spam laws in Australia your business could face hefty fines and a damaged reputation.

If you haven’t considered using the principles of thought leadership to help grow your business, here are a few reasons why you should.

Dealing with complaints is one of the less enjoyable aspects of running any business and fortunately, if you are doing a good job it shouldn’t happen very often.

In spite of the rise of online and social media marketing, traditional advertising is still a highly effective marketing strategy which gets results.

Even apparently secure household names can end up at the bottom of the pile and with seemingly no warning.

If you don’t have an active presence on LinkedIn you could be missing out on the opportunity to get your message in front of a large potential audience.

Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.

Are you in the process of marketing your business? You need to learn about your audience.