Do you have a point of difference (POD)? Do you know what makes you different to your competition? Do you know how to use that as a powerful message to convert prospects into clients? Many business owners look at their current business model trying to find the 'needle in the haystack' rather than looking at […]
A recent survey found that almost half the Australian workforce now uses email as their primary form of business communications. It is not surprising, then, that a range of associated problems have begun to emerge in the workplace. The development of email technology has allowed inter-business communication to occur at unprecedented speeds. Information can be […]
Start-up advertising company Droga5 has been named as Foster’s newest hire, taking over the signature Victoria Bitter (VB) account and surprising the marketing industry. Droga5 replaces the George Patterson agency, which handled the VB account for decades. "While new in Australia, the combined experience, unquestionable talent and vision of the Droga5 set-up presents a powerful […]
UK customer experience expert Phil Corke is in Australia to tell us how to sell—and how to shop. Corke is a member of the British innovation agency ?What If! and has the task of identifying how stores can enhance customer experiences to lift sales. Corke says shopping should not be a chore but, apart from […]
The Rudd Government has promised to take on economic instability, but first placed blame for inflation with the previous Liberal government. However, with figures from the Department of Finance presenting real growth in official spending at a 20-year high, it seems the blame isn’t unfairly placed. “We've inherited a major difficulty from the former government,” […]
Dave Hunt offers businesses eight tips for 2008 The myriad of issues facing a business leader is greater than ever, however the key is to prioritise and be realistic about what you want to achieve in 2008. Below is a short overview of what trends to expect over the next year, with eight top tips. […]
Tourism operators will submit to a new accreditation scheme, designed to revitalise industry standards. All operators will undergo assessment by judges and earn ratings according to set criteria. Martin Ferguson, Minister for Tourism, says he hopes the system will be in place by July. “For too long the focus on building the Australian tourism industry […]
Already an Aussie favourite, Billabong is now the number-one sports and surfwear brand in Peru. But that’s not where the brand’s success stops; Billabong is also being snatched up across Latin America, including Argentina Brazil, Chile and Venezuela. "Australians are well known all over the world for their great surfing prowess," Max de la Rosa, […]
Peter Quinn raises some key points to do with timing and tax when it comes to selling shares. Over the last three years sharemarket returns have been above the long-term average. This performance prompts people to consider selling some of their share investments now with a view to buying back during a period of volatility […]
When it comes to assessing the financial health of your business, an important, but sometimes neglected, part of the equation is the nature of your customer relationships. For SMEs in particular, it is whom these relationships are with, and on what terms, that can have a huge influence on your financial situation. A common problem […]
